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Every year, MarTech hosts The Stackie awards where marketers submit one slide that illustrates how their entire marketing technology stack fits together. Usually, the awards are part of the Annual MarTech Conference in April, but that didn’t happen this year due to COVID-19. The winners for 2020 will be announced October 26th in Boston at […]

A ampliação de coleta e processamento de dados internos de processos e clientes tornou-se uma realidade nos últimos anos. Esta realidade torna-se cada vez mais desafiadora com a crescente necessidade de integração de dados e melhorias na experiência das jornadas de clientes e prospects. Com um cenário multiplataforma que cresce exponencialmente a cada ano e […]

Managing Partner Paul Lima recently joined forces with Mike Mahony, host of the Technology Alchemist Podcast, to discuss how Lima Consulting Group assists organizations in overcoming the challenges associated with starting a digital transformation. Digital transformation is a popular buzzword these days applied to a variety of situations. Paul describes what exactly we mean by […]

Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical long-term strategies are and why business leaders have an imperative to invest in the future. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business […]

Let’s face it – in the modern era, there are many times when working from home is the optimal solution. The need to work from home may range from an employer or government mandate (such as the current novel coronavirus crisis),  to a medium term need (such as recovering from a personal illness, or maintaining […]

Adobe’s 2020 Summit Virtual Conference this year released some cutting-edge sneak peaks at future technology. One of the sneaks was for Project Clothes swap which would incorporate into Adobe Experience Manager. With Project Close Swap which uses 3D modeling, machine learning, AI and photography technology, clothing retailers are able to lower costs and create a […]

Why do so many organizations struggle to break the inertia of embracing a digital first strategy? When we look at the challenges in study after study, and in my boots on the ground experience with client after client, the most constant challenges in DX initiatives are people issues. In my military experience, I commanded troops […]

Yesterday, April 22nd, Scott Brinker with chiefmartec.com released his 2020 Marketing Technology Landscape graphic which illustrates all of the different marketing solutions by category. In 2011, the first year the MarTech Landscape was released, there were only 150 different technologies; now there are 8,000! As expected, the number of relevant solutions increased by almost by […]