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2020 Marketing Technology Landscape
Yesterday, April 22nd, Scott Brinker with chiefmartec.com released his 2020 Marketing Technology Landscape graphic which illustrates all of the different marketing solutions by category. In 2011, the first year the MarTech Landscape was released, there were only 150 different technologies; now there are 8,000! As expected, the number of relevant solutions increased by almost by […]
Read MoreAdobe 2020 Digital Trends Report
Adobe recently released an informative report summarizing 2020 Digital Trends. The report contains data from surveys of 13,000 leaders in marketing, advertising, eCommerce, creative and technology. The main highlight is something that we all now know true, customer experience is vitally important when it comes to business success. Lima Consulting Group can help you strategize, […]
Read MoreWhat the Coronavirus is teaching us about Digital Transformation
LCG has taken the time to provide some insights for leaders in the unenviable position of charting their organizations digital transformation in these times of uncertainty surrounding the coronavirus.
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How do Digital Transformation leaders use the Digital Balanced Scorecard?
Who doesn’t want to be hailed as a visionary? They are the ones who create the future, innovate and prioritize constrained resources. But the business of being a change agent also comes with challenges.
Read MoreMistakes People Make When Building a Persona
Many companies construct fictional personas to better understand their customers, who they are, what they want, what they need, and how they want it done. These personas are used within your marketing strategy to ensure the content and value you provide meets your customer’s expectations. Unfortunately, many companies don’t utilize personas properly and end up missing out on […]
Read MoreMary Meeker’s Internet Trends: Our analysis, the presentation & downloadable slides
Every year Mary Meeker, one of the top researchers covering the digital eco-system, publishes an immense volume of statistics that folks like us here at Lima Consulting Group use in providing our recommendations to digital marketing visionaries. It was only in the past 12 months, we finally reached a point where more than 50% of […]
Read More10 Best Practices for Defining Key Performance Indicators
[avatar user=”admin” size=”thumbnail” align=”left” link=”https://www.linkedin.com/in/paullima/” target=”_blank”]Paul Lima [/avatar] 1. Start with the customer and use a methodology that mirrors your customer journey Since just about everyone has had both positive and negative digital experiences, consumers know enough to know when a digital experience doesn’t meet their expectations. I’ve had customers try and justify that, since […]
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6 things I learned moderating the “Closing the Gap” Panel for the Greater Philadelphia Hispanic Chamber of Commerce
On the 1st of August, I had the opportunity to moderate a panel called “Closing the Gap”; Marketing to Hispanics. The conference was focused on business diversity and conducted by the Greater Philadelphia Hispanic Chamber of Commerce. Held at The Community College of Philadelphia Center for Business and Industry, we had a solid turnout of […]
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Why Oracle is entering the digital analytics space 12 years too late
On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform. It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability. A marketing cloud platform needs a digital analytics collection capability to be complete. […]
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The Missing Link Found – in the Adobe Marketing Cloud ID Service
Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. […]
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