Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical long-term strategies are and why business leaders have an imperative to invest in the future. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed.
The B2B business unit responsible for servicing restaurants at Tyson Foods followed Lima Consulting Group’s Digital Transformation Model to gain the consensus they needed to align the enterprise just in time to support the dramatic pivot caused by COVID-19.
In our recent webinar, Keith Barber, the Director of Digital Engagement at Tyson Foods, as he explains what digital transformation meant to Tyson, challenges faced, and lessons learned. Fill out the form below to watch the recording to learn more about the shift made by Tyson, and how they are transforming to deliver a better digital customer experiences. Hosted by Adobe and MarTech Today.