BLOG
How Rich Conversations are Reshaping Advertising and Brand Growth
Welcome to The Visionary’s guide to the Digital Future. If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today who are charged with creating the customer experiences of tomorrow. I’m your host, Paul Lima, the managing partner at the Lima Consulting Group. From Wall […]
What Adobe + Infobip’s Agentic AI Advances Means for the Future of Customer Experience
Welcome to The Visionary’s Guide to the Digital Future. If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today who are charged with creating the customer experiences of tomorrow. I’m your host, Paul Lima, the […]
RCS is the next generation of SMS
Your logo, your colors, your verified name are all right there in the message Everyone’s talking about AI, but there’s another megatrend that retailers should be looking at. One that’s driving results faster and with way less effort. The next big innovation in customer experience isn’t happening in apps or websites, but in your customer’s text […]
The U.S. is the last major market on Earth still stuck with SMS
Rich Communications Services: verified, visual, and measurable The U.S. is the last major market on Earth still stuck with SMS – you know – Simple Messaging Service – SMS. Those gray bubbles that have a few blue links – and that come from some random 5 digit short code or telephone number. You know – there’s so much confusion over […]
Lima Consulting Group Appoints Ted Franz as Enterprise Sales Director
September 12, 2025 — Lima Consulting Group (LCG) today announced the appointment of Ted Franz as Enterprise Sales Director, reinforcing the company’s commitment to expanding client partnerships and increasing the firm’s capacity to help change agents create the customer experiences of the future. With his multinational track record in helping clients select and deploy cutting-edge […]
TikTok Is to Gen Z What TV Was to Boomers
4 Features That Show How Smart Brands Are Adapting to the Medium By Paul Lima, founder of Lima Consulting Group “The medium is the message.” — Marshall McLuhan, media philosopher, 1964 McLuhan’s axiom is a principle that explains that media has the power to shape how we think, communicate and make decisions. While he was […]
The Top 3 Trends Customer Experience Leaders Need to Prepare for in Their 2025 Plan
By Paul Lima If you’re responsible for customer experience at a firm, large or small, it’s stressful to put together the annual plan. Uncertainty, new regulatory frameworks, changing customer demographics, exponential acceleration of innovation, growing data volumes, fragmented infrastructure and changing customer expectations all have to be factored in your planning. And if that weren’t […]
CX Accelerator
Customer Experience (CX) Accelerator: Proven Framework to Transform Your Digital Future What an amazing start for 2024! Joe DiPietro, who manages our Sales Team here at LCG and I had a chance to bring one of our customers, a global Financial Services juggernaut, to the Adobe Customer Experience Center to San Jose, California. And we’re […]
The Visionary’s Gen AI starter kit
I’m your host, Paul Lima, managing partner at the Lima Consulting Group. From Wall Street to the Pentagon and Fortune five hundreds alike, I’ve been a part of some of the largest digital transformations ever done. We promised three things here. A strategic perspective, content geared for decision makers, and actionable insights to the real […]
LCG and Adobe invite client to share best practices for banks looking for digital revolution
LCG, Adobe and Banco Pan Digital Revolution Sharing best practices for banks looking for digital revolution In the second day of Febraban Tech 2023, we’ve teamed up with Adobe to have a meaningful conversation about what we were able to do together for Banco Pan, one of the Top 10 banks operating in the brazilian […]