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Data science is the secret sauce of Customer Experience Transformation There has been a lot of talk about the power of data in business strategies, however data alone is not valuable. The value is attributed when you know how to use them to your advantage, leveraging interpretations to improve company performance, whether it’s for revenue […]

Customer Data Platform: the importance of identifying, unifying and managing customer interactions In the current scenario, companies that do not use technology to enhance the customer experience lag behind, especially within the digital environment. In this context, data has a direct correlation in contributing to this buying journey, amplifying engagement, and loyalty rates. Thus, the […]

I’m your host, Paul Lima, managing partner at the Lima Consulting Group. From Wall Street to the Pentagon and Fortune five hundreds alike, I’ve been a part of some of the largest digital transformations ever done. We promised three things here. A strategic perspective, content geared for decision makers, and actionable insights to the real […]

LCG, Adobe and Banco Pan Digital Revolution Sharing best practices for banks looking for digital revolution In the second day of Febraban Tech 2023, we’ve teamed up with Adobe to have a meaningful conversation about what we were able to do together for Banco Pan, one of the Top 10 banks operating in the brazilian […]

Embracing the Power of Omnichannel Experience “In the end, it’s just marketing.” Keith Barber, Director of Digital Customer Experience at Tyson Foods shared the stage with Managing Partner Paul Lima during a presentation at Digital Food & Beverage 2023 on What to Do After you’ve Built your Digital Foundation: A Manufacturer’s Perspective in Delivering World-class […]

How to Lead a Financial Transformation is Lima Consulting Group’s guidebook for financial leaders charged with a new transformation. The book offers a wealth of insights and guidance to successfully navigate the complexities of organizational change at a non-profit (and many parts of the book apply to those leading for-profit’s, too). At the heart of […]

  Welcome to the Visionary’s Guide to the Digital Future. If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today who are charged with creating the digital experiences of tomorrow.  I’m your host, Paul Lima, […]