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How Rich Conversations are Reshaping Advertising and Brand Growth
Welcome to The Visionary’s guide to the Digital Future. If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today who are charged with creating the customer experiences of tomorrow. I’m your host, Paul Lima, the managing partner at the Lima Consulting Group. From Wall […]
What Adobe + Infobip’s Agentic AI Advances Means for the Future of Customer Experience
Welcome to The Visionary’s Guide to the Digital Future. If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today who are charged with creating the customer experiences of tomorrow. I’m your host, Paul Lima, the […]
RCS is the next generation of SMS
Your logo, your colors, your verified name are all right there in the message Everyone’s talking about AI, but there’s another megatrend that retailers should be looking at. One that’s driving results faster and with way less effort. The next big innovation in customer experience isn’t happening in apps or websites, but in your customer’s text […]
The U.S. is the last major market on Earth still stuck with SMS
Rich Communications Services: verified, visual, and measurable The U.S. is the last major market on Earth still stuck with SMS – you know – Simple Messaging Service – SMS. Those gray bubbles that have a few blue links – and that come from some random 5 digit short code or telephone number. You know – there’s so much confusion over […]
Lima Consulting Group Appoints Ted Franz as Enterprise Sales Director
September 12, 2025 — Lima Consulting Group (LCG) today announced the appointment of Ted Franz as Enterprise Sales Director, reinforcing the company’s commitment to expanding client partnerships and increasing the firm’s capacity to help change agents create the customer experiences of the future. With his multinational track record in helping clients select and deploy cutting-edge […]
TikTok Is to Gen Z What TV Was to Boomers
4 Features That Show How Smart Brands Are Adapting to the Medium By Paul Lima, founder of Lima Consulting Group “The medium is the message.” — Marshall McLuhan, media philosopher, 1964 McLuhan’s axiom is a principle that explains that media has the power to shape how we think, communicate and make decisions. While he was […]
The Top 3 Trends Customer Experience Leaders Need to Prepare for in Their 2025 Plan
By Paul Lima If you’re responsible for customer experience at a firm, large or small, it’s stressful to put together the annual plan. Uncertainty, new regulatory frameworks, changing customer demographics, exponential acceleration of innovation, growing data volumes, fragmented infrastructure and changing customer expectations all have to be factored in your planning. And if that weren’t […]
Acelerador CX
Acelerador de experiência do cliente (CX): Estrutura comprovada para transformar seu futuro digital Que começo incrível para 2024! Joe DiPietro, que gerencia nossa equipe de vendas aqui no LCG, e eu tivemos a oportunidade de trazer um de nossos clientes, um gigante global de serviços financeiros, para o Adobe Customer Experience Center em San Jose, Califórnia. E estamos [...]
Kit inicial da geração de IA do visionário
Eu sou seu anfitrião, Paul Lima, sócio-gerente do Lima Consulting Group. De Wall Street ao Pentágono e às centenas de empresas da Fortune, participei de algumas das maiores transformações digitais já realizadas. Prometemos três coisas aqui. Uma perspectiva estratégica, conteúdo voltado para os tomadores de decisão e insights práticos para a realidade [...]
LCG e Adobe convidam clientes para compartilhar as melhores práticas para bancos que buscam a revolução digital
LCG, Adobe e Revolução Digital do Banco Pan Compartilhando as melhores práticas para bancos que buscam a revolução digital No segundo dia da Febraban Tech 2023, nos unimos a Adobe para ter uma conversa significativa sobre o que conseguimos fazer juntos para o Banco Pan, um dos 10 maiores bancos que operam no Brasil [...]