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Are you leveraging these 4 Post-Covid Digital Transformation Trends?
Every business is digital and aspires to be contactless Regardless of how well your community responded to the COVID-19 pandemic, one thing is clear: Businesses in all industries have a new front door, and it’s a digital door. We have all adapted to the realities of social distancing by turning to contactless engagements, with just …
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Why did SAP Acquire One of our Favorite Partners, Signavio?
Just last year in Orlando at Signavio Partner Day, we got a good view of the exciting progress that Signavio is making in their roll out of their operating model after they had a very large B Round. And true to their roll out, they continued to invest in the North America. We did two …
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Why the Adobe + Workfront Platform is a Thunderclap for Business Executives
Let’s immediately get beyond the vital stats and talk about what this acquisition means for both those in the industry and for Wall Street. As Lima Consulting Group is both a Gold Partner with Adobe and a certified and experienced Workfront partner, our close relationships with both companies give us some insight as to what …
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Top 5 Reasons Companies Fail to Monetize their Data
The Cookie is Dead! Com o anúncio do fim da captura de dados via cookies, O custo com dados de terceiros aumentou 6,1% em 2019, de acordo com um estudo feito pela IAB State of Data 2020. Uma mudança que afetou diretamente os profissionais de publicidade e marketing que utilizavam bases de dados de terceiros …
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Design Thinking Remotely – 11 Tips for a Successful Workshop
One of the biggest changes felt by all businesses in 2020 has been the shift to remote work. As we can no longer meet in shared spaces and large groups, our work has moved online. Workshops are no exception. If you’re used to facilitating Design Thinking workshops in traditional spaces, shifting to remote can feel …
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Philadelphia Recharge and Recovery Initiative
In an attempt to bring the region back online, the City of Philadelphia sought out business leaders across various industries to help come up with a plan to stimulate the local economy. Various task forces grouped by vertical were asked to come up with short and medium-term solutions that would fit into an overall strategy. …
Looking to Stackie Awards 2020
Every year, MarTech hosts The Stackie awards where marketers submit one slide that illustrates how their entire marketing technology stack fits together. Usually, the awards are part of the Annual MarTech Conference in April, but that didn’t happen this year due to COVID-19. The winners for 2020 will be announced October 26th in Boston at …
A crescente necessidade de um perfil de dados unificado em CDP
A ampliação de coleta e processamento de dados internos de processos e clientes tornou-se uma realidade nos últimos anos. Esta realidade torna-se cada vez mais desafiadora com a crescente necessidade de integração de dados e melhorias na experiência das jornadas de clientes e prospects. Com um cenário multiplataforma que cresce exponencialmente a cada ano e …
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Lima Consulting Group on the Technology Alchemist
Managing Partner Paul Lima recently joined forces with Mike Mahony, host of the Technology Alchemist Podcast, to discuss how Lima Consulting Group assists organizations in overcoming the challenges associated with starting a digital transformation. Digital transformation is a popular buzzword these days applied to a variety of situations. Paul describes what exactly we mean by …
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