BLOGS

Looking to Stackie Awards 2020

Every year, MarTech hosts The Stackie awards where marketers submit one slide that illustrates how their entire marketing technology stack fits together. Usually, the awards are part of the Annual MarTech Conference in April, but that didn’t happen this year due to COVID-19. The winners for 2020 will be announced October 26th in Boston at …

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Customer-Data-Platform-Lima

A crescente necessidade de um perfil de dados unificado em CDP

A ampliação de coleta e processamento de dados internos de processos e clientes tornou-se uma realidade nos últimos anos. Esta realidade torna-se cada vez mais desafiadora com a crescente necessidade de integração de dados e melhorias na experiência das jornadas de clientes e prospects. Com um cenário multiplataforma que cresce exponencialmente a cada ano e …

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Lima Consulting Group on the Technology Alchemist

Managing Partner Paul Lima recently joined forces with Mike Mahony, host of the Technology Alchemist Podcast, to discuss how Lima Consulting Group assists organizations in overcoming the challenges associated with starting a digital transformation. Digital transformation is a popular buzzword these days applied to a variety of situations. Paul describes what exactly we mean by …

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Webinar: How to Build a Digital Foundation to Transform Your Customer Experience with Tyson Foods

Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical long-term strategies are and why business leaders have an imperative to invest in the future. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business …

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2020 Marketing Technology Landscape

Yesterday, April 22nd, Scott Brinker with chiefmartec.com released his 2020 Marketing Technology Landscape graphic which illustrates all of the different marketing solutions by category. In 2011, the first year the MarTech Landscape was released, there were only 150 different technologies; now there are 8,000! As expected, the number of relevant solutions increased by almost by …

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