How A Little Known Concept From Sun Tzu’s Art Of War You’ve Never Heard Can Apply To Your Sales Pipeline

By Lima Consulting Group / July 4, 2014

Anyone who has ever been involved in selling something knows that there are so many things that can influence the deal.  Experienced sales teams use formal gates and stages to communicate the progress in their pipelines.  Ultimately these forecasts are reported to Wall Street.  Public companies ask sales teams to not only forecast the size […]

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Talking to Jeff Lunsford, Chief Executive Officer of Tealium

By Lima Consulting Group / June 25, 2014

As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry.  Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff […]

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Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience

By Lima Consulting Group / September 22, 2013

 With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, […]

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Lima Consulting Group among fastest growing companies, according to Philadelphia 100

By Lima Consulting Group / November 6, 2012

On October 24, 2012, Lima Consulting Group (LCG), an international digital marketing firm based in Malvern, was named to the prestigious Philadelphia 100 list. The Philadelphia 100 has been the hallmark of entrepreneurial achievement in the greater Philadelphia region since 1988. The project, which is run by the Wharton Small Business Development Center, The Entrepreneurs’ […]

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10 Most Common Web Analytics Mistakes

By Lima Consulting Group / October 5, 2011

So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good […]

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Terrific Infographic on SEO

By Lima Consulting Group / June 3, 2011

I was impressed with this graphic from Search Engine Watch on SEO.   Click on the graphic to blow it up.  It’s about the most compact graphic I’ve seen on the variables associated with conducting an effective Search Engine Optimization initiative.  Great job on this!

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Digital Marketing To Latino Users: Paul Lima Interviewed

By Lima Consulting Group / March 4, 2011

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has […]

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