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The New Google SERP Results: Who are the real winners?
Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]
What does Adobe buying comScore Digital Analytix mean to the marketplace?
This morning, Bill Ingram announced on the Adobe website that it has reached an agreement to purchase the ComScore Digital Analytics Business. In 2010, ComScore themselves acquired what is today the Digital Analytix product. At that time, NedStat, based in Amsterdam had about 125 people and the transaction amount was $36.7 million USD. Terms of […]
Lima Consulting Group at SIP Connect 2015
See Paul Lima, Managing Partner of Lima Consulting Group presenting at the InterAmerican Press Association annual conference, SIP Connect 2015. All guests attending to SIP Connect 2015 will gather for the closing ceremony today at 6:00 pm ET to learn from LCG’s Maturity Model. Paul Lima will be also introducing, for the first time in […]
Five Brands That Are Setting The Bar For Customer Experience Innovation
Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays […]
How Did We Do in 2014? Q&A Session With Paul Lima
We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball! We hope […]
How A Little Known Concept From Sun Tzu’s Art Of War You’ve Never Heard Can Apply To Your Sales Pipeline
Anyone who has ever been involved in selling something knows that there are so many things that can influence the deal. Experienced sales teams use formal gates and stages to communicate the progress in their pipelines. Ultimately these forecasts are reported to Wall Street. Public companies ask sales teams to not only forecast the size […]
Talking to Jeff Lunsford, Chief Executive Officer of Tealium
As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry. Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff […]
Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience
With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, […]
Lima Consulting Group among fastest growing companies, according to Philadelphia 100
On October 24, 2012, Lima Consulting Group (LCG), an international digital marketing firm based in Malvern, was named to the prestigious Philadelphia 100 list. The Philadelphia 100 has been the hallmark of entrepreneurial achievement in the greater Philadelphia region since 1988. The project, which is run by the Wharton Small Business Development Center, The Entrepreneurs’ […]