Digital Marketing Career Trend &Top Marketing Programs for Graduates of 2015

​The period from mid-May to mid-July is one when hundreds of thousands of young adults in their early 20s say farewell to student lives and celebrate future. Yes, graduation season is well underway–with college seniors donning caps and gowns to celebrate their achievement. For those of you who are interested in entering a career in digital marketing, it is time to think about your life after college.

“The year 2015 is a year that digital marketing will become increasingly important to business strategies”, according to a study released by Mondo, a technology and digital-marketing resource provider “80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months.” As Kate Maddox mentioned in her recent article, the one challenge that has been very prominent for digital marketers is the hiring of great talent, and companies are finally getting the budget to do that.

“There is such high demand and it’s such a new space — people are hopping around to find the best jobs,” she added. “It is a candidate’s market, particularly in digital marketing.”

The top skill sets companies are hiring for this year are digital/social (54%), content creation (44%), big data/analytics (33%) and mobile strategy (30%), Mondo found.

It seems like a good year for digital marketing lovers, however, competition is fierce. In order to prepare yourself with the skill sets, a right degree can definitely help you stand out from the crowd. So if you are thinking about earning a marketing master degree, you might find the recent ranking from U.S. News helpful:

1. University of Michigan – Ann Arbor

2. University of Pennsylvania

3. University of Texas – Austin

4. Indiana University – Bloomington

5. University of California – Berkeley

6. University of North Carolina – Chapel Hill

7. New York University

8. University of Virginia

9. University of Wisconsin – Madison

10. University of Southern California

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