CDP is the bedrock of your digital foundation
Leverage our multidisciplinary
team of experts
to deploy your CDP
Leverage our
multidisciplinary
team of experts
to deploy your CDP
The Marketing, Product and CRM domains strive to deliver meticulously crafted customer experiences with quantifiable outcomes. Solutions such as Customer Data Platforms (CDP) offer an exceptional value proposition by:
- Establishing a comprehensive view of the customer and unifying data from diverse sources, platforms and channels.
- Anticipating customer behavior and optimizing outcomes aligned with your business objectives, such as Lifetime Value (LTV), Engagement, Behavior, or Customer Acquisition Cost (CAC), either through your own data models or the pre-existing solutions at your disposal.
- Assessing the complete customer journey and acquiring the profound insights essential for analyzing and optimizing the customer experience.
We see a huge opportunity in leveraging data and technology to drive value, with cloud-based data infrastructures and customer data platforms serving as the cornerstones. We work with partner and proprietary technologies to enable the entire flow of data ingestion, integration, real-time streaming, segmentation, identity resolution, data exploration, data modeling, audience activation and comprehensive result measurement.
For Visionaries:
- Strategic Planning: Our experienced consultants will help you plan and design a roadmap for your customer data platform. We will identify the gaps in your current infrastructure and provide strategic recommendations to create a comprehensive view of the customer journey and data-driven customer experiences.
- Vendor Selection: We understand that selecting the right vendor for your customer data platform can be overwhelming. Our team knows the market and can help you select the best platform for your unique situation and desired business outcomes.
- ROI Justification: The successful implementation of a customer data platform is a significant investment. Our consultants will help you build a business case with multidisciplinary appeal so that you can own your consumer data and generate value for business areas, such as Marketing, CRM, Product, Data Analytics and User Experience.
The Modern Marketecture for Organizations that Aspire to Create Winning Customer Experiences
ACTIVATING CUSTOMER DATA GENERATES VALUE
For Builders:
- Architecture Design: Our team of experts will assist you in designing the architecture of your customer data platform, focused on generating value in use cases that solve business problems. And we will ensure that the platform is scalable, flexible, and built to last.
- Integrations & Activation: Integrating data and third-party solutions are complex. They require a multidisciplinary team of experts, from data engineers to solutions consultants, to properly deploy. One of the native features of CDPs is their seamless integration with multiple platforms and technologies, including Martech, Adtech, CRM and Cloud Data. By enabling this integration prowess, the CDP automatically augments capacity to create winning customer experiences. We have experience in which types of integration to use, how to use real-time data to your advantage, and how to deploy bespoke connectors. Lean on our team of certified and experienced systems integrators.
- Data Modeling: We have a highly experienced and credentialed team of data scientists. We’ve helped many organizations prepare themselves to leverage AI and machine learning tools. We are prepared to optimize your business results with proprietary or built-in models, for example with predictive audience models to anticipate consumer preferences. With the complete view of the consumer, we are able to enable experiences at scale.
- Agile Implementation: We know that CDP implementations are complex, dynamic, and require a multidisciplinary team. LCG's proprietary CDP implementation framework has been applied to enterprise customers across the Americas using Salesforce Data Cloud and Adobe Experience Platform Real-time CDP.
Owning your own data is a competitive advantage. We'll show you how.
Having ownership of your 1st party data is a huge competitive advantage. We are experts in understanding the complete consumer journey and specifying data collection best practices so that you can build a complete view of your consumers, to be used in behavior-based segmentations, build multi-channel journeys and activate personalized experiences that drive business results. All this, with measurement of results aligned with your business objectives.
LCG partners with the Customer Data Platform innovators:
Adobe Real-Time CDP
Insider
Salesforce
