Lima Consulting Group at SIP Connect 2015


See Paul Lima, Managing Partner of Lima Consulting Group presenting at the InterAmerican Press Association annual conference, SIP Connect 2015.

All guests attending to SIP Connect 2015 will gather for the closing ceremony today at 6:00 pm ET to learn from LCG’s Maturity Model. Paul Lima will be also introducing, for the first time in history, the groundbreaking Return on Marketing Technologies Research findings for the Top 250 Media and Entertainment websites.

Lima Consulting Group audited the top 250 Media and Entreatment websites using ObservePoint’s advanced tag auditing solution. Armed with this groundbreaking data, the team of Digital Marketing Analysts and Data Scientists at Lima Consulting Group came up with never before seen insights about the world’s leading Media and Entertainment websites.

Minutes before going up on stage, Paul Lima said: “I’ve learned a lot from SIPConnect2015, I hope that I can only give back a little when I deliver the keynote tonight with Rosenthal as my partner. Rosenthal is a distinguished journalist and stateman of the industry, I’m honored to have the chance to work with him tonight. We plan to present a message of optimism to the journalists throughout the Americas”

See the complete presentation below and stay tuned to download the final Media and Entreatment white paper to:

–> Gain insights on how companies that have a TMS are outperforming those that don’t

–> Learn best practices about TMS deployments

–> Learn ways on how auditing your data can improve your Return on Marketing Technologies (RoMT).

Check out previous RoMT white papers for the top 100 Industry Retailers and the top 140 Travel E-Commerce Sites.

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