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10 Best Practices for Defining Key Performance Indicators
[avatar user=”admin” size=”thumbnail” align=”left” link=”https://www.linkedin.com/in/paullima/” target=”_blank”]Paul Lima [/avatar] 1. Start with the customer and use a methodology that mirrors your customer journey Since just about everyone has had both positive and negative digital experiences, consumers know enough to know when a digital experience doesn’t meet their expectations. I’ve had customers try and justify that, since […]
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6 things I learned moderating the “Closing the Gap” Panel for the Greater Philadelphia Hispanic Chamber of Commerce
On the 1st of August, I had the opportunity to moderate a panel called “Closing the Gap”; Marketing to Hispanics. The conference was focused on business diversity and conducted by the Greater Philadelphia Hispanic Chamber of Commerce. Held at The Community College of Philadelphia Center for Business and Industry, we had a solid turnout of […]
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Why Oracle is entering the digital analytics space 12 years too late
On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform. It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability. A marketing cloud platform needs a digital analytics collection capability to be complete. […]
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The Missing Link Found – in the Adobe Marketing Cloud ID Service
Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. […]
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An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite
I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a […]
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New Partnership with SmartInsights for LCG
Interview with Paul Lima, founder of Lima Consulting Group Why did you partner with SmartInsights? When I started Lima Consulting Group (LCG) in 2004, I put an emphasis on establishing and implementing digital marketing best-practices. After servicing over 500 customers, LCG has an entire series of workshops and best-practices that the marketplace has come to […]
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GTEC SUMMIT & ADOBE PARTNER SHOWCASE
With the opportunity unleashed by the digital revolution, it has never been easier to deliver effective government services, and at the same time it has never been more difficult. Expectations have risen to unprecedented levels, as citizens have come to expect the same level of customer experience they encounter when they bank, shop, or communicate. […]
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Keeping Up with the Future of Digital Marketing
Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT […]
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The New Google SERP Results: Who are the real winners?
Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]
Read MoreWhat does Adobe buying comScore Digital Analytix mean to the marketplace?
This morning, Bill Ingram announced on the Adobe website that it has reached an agreement to purchase the ComScore Digital Analytics Business. In 2010, ComScore themselves acquired what is today the Digital Analytix product. At that time, NedStat, based in Amsterdam had about 125 people and the transaction amount was $36.7 million USD. Terms of […]
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