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How do Digital Transformation leaders use the Digital Balanced Scorecard?
Who doesn’t want to be hailed as a visionary? They are the ones who create the future, innovate and prioritize constrained resources. But the business of being a change agent also comes with challenges.
Mistakes People Make When Building a Persona
Many companies construct fictional personas to better understand their customers, who they are, what they want, what they need, and how they want it done. These personas are used within your marketing strategy to ensure the content and value you provide meets your customer’s expectations. Unfortunately, many companies don’t utilize personas properly and end up missing out on […]
Mary Meeker’s Internet Trends: Our analysis, the presentation & downloadable slides
Every year Mary Meeker, one of the top researchers covering the digital eco-system, publishes an immense volume of statistics that folks like us here at Lima Consulting Group use in providing our recommendations to digital marketing visionaries. It was only in the past 12 months, we finally reached a point where more than 50% of […]
10 Best Practices for Defining Key Performance Indicators
[avatar user=”admin” size=”thumbnail” align=”left” link=”https://www.linkedin.com/in/paullima/” target=”_blank”]Paul Lima [/avatar] 1. Start with the customer and use a methodology that mirrors your customer journey Since just about everyone has had both positive and negative digital experiences, consumers know enough to know when a digital experience doesn’t meet their expectations. I’ve had customers try and justify that, since […]
6 things I learned moderating the “Closing the Gap” Panel for the Greater Philadelphia Hispanic Chamber of Commerce
On the 1st of August, I had the opportunity to moderate a panel called “Closing the Gap”; Marketing to Hispanics. The conference was focused on business diversity and conducted by the Greater Philadelphia Hispanic Chamber of Commerce. Held at The Community College of Philadelphia Center for Business and Industry, we had a solid turnout of […]
Why Oracle is entering the digital analytics space 12 years too late
On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform. It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability. A marketing cloud platform needs a digital analytics collection capability to be complete. […]
The Missing Link Found – in the Adobe Marketing Cloud ID Service
Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. […]
An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite
I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a […]
New Partnership with SmartInsights for LCG
Interview with Paul Lima, founder of Lima Consulting Group Why did you partner with SmartInsights? When I started Lima Consulting Group (LCG) in 2004, I put an emphasis on establishing and implementing digital marketing best-practices. After servicing over 500 customers, LCG has an entire series of workshops and best-practices that the marketplace has come to […]
GTEC SUMMIT & ADOBE PARTNER SHOWCASE
With the opportunity unleashed by the digital revolution, it has never been easier to deliver effective government services, and at the same time it has never been more difficult. Expectations have risen to unprecedented levels, as citizens have come to expect the same level of customer experience they encounter when they bank, shop, or communicate. […]