Your logo, your colors, your verified name are all right there in the message Everyone’s talking about AI, but there’s another megatrend that retailers should be looking at. One that’s driving results faster and with way less effort. The next big innovation in customer experience isn’t happening in apps or websites, but in your customer’s text […]
RCS is the next generation of SMS Read More »
Rich Communications Services: verified, visual, and measurable The U.S. is the last major market on Earth still stuck with SMS – you know – Simple Messaging Service – SMS. Those gray bubbles that have a few blue links – and that come from some random 5 digit short code or telephone number. You know – there’s so much confusion over
The U.S. is the last major market on Earth still stuck with SMS Read More »
LCG Success Stories Real-time personalization for over 20 million retail customers to scale loyalty Carrefour invests in a powerful data-driven Martech infrastructure for real-time personalization, boosting interactions with over 20 million customers in Brazil. Building a Data Lake as a single source of information Unification and modeling of various customer data sources for integration with CDP (Customer Data Platform) Salesforce Stack: Data Cloud, Marketing Cloud,
Carrefour Case Study Read More »
LCG Success Stories How Brazil’s largest education group turned data into knowledge With over 2 millions students enrolled across their educational offerings, Cogna was drowning in data and aspired to deploy personalization at scale. LCG recommended innovation to their existent business model, now they are activating their data and transforming the industry. 70% increase in
