LCG Success Stories
Real-time personalization for over 20 million retail customers to scale loyalty
Carrefour invests in a powerful data-driven Martech infrastructure for real-time personalization, boosting interactions with over 20 million customers in Brazil.
- Building a Data Lake as a single source of information
- Unification and modeling of various customer data sources for integration with CDP (Customer Data Platform)
- Salesforce Stack: Data Cloud, Marketing Cloud, and Intelligence
Carrefour Case Study