Your logo, your colors, your verified name are all right there in the message Everyone’s talking about AI, but there’s another megatrend that retailers should be looking at. One that’s driving results faster and with way less effort. The next big innovation in customer experience isn’t happening in apps or websites, but in your customer’s text […]
RCS is the next generation of SMS Read More »
Rich Communications Services: verified, visual, and measurable The U.S. is the last major market on Earth still stuck with SMS – you know – Simple Messaging Service – SMS. Those gray bubbles that have a few blue links – and that come from some random 5 digit short code or telephone number. You know – there’s so much confusion over
The U.S. is the last major market on Earth still stuck with SMS Read More »
LCG Success Stories Real-time personalization for over 20 million retail customers to scale loyalty Carrefour invests in a powerful data-driven Martech infrastructure for real-time personalization, boosting interactions with over 20 million customers in Brazil. Building a Data Lake as a single source of information Unification and modeling of various customer data sources for integration with CDP (Customer Data Platform) Salesforce Stack: Data Cloud, Marketing Cloud,
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Histórias de sucesso da LCG Como o maior grupo educacional do Brasil transformou dados em conhecimento Com mais de 2 milhões de alunos matriculados em suas ofertas educacionais, a Cogna lidava com um alto volume de dados e desejava evoluir para personalização em escala. A Lima recomendou a adoção de Martech para seu modelo de negócios e agora eles estão ativando seus dados e transformando o setor. 70% de aumento em
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