Business to Business Marketing Funnel
5 Books to Help Customer Experience Executives Prepare for 2023
I often asked what I’m reading to stay on top of future trends and to stay current on the industry. So why not ask some of the smartest people I know, the consultants at LCG, what they are reading and share my list with all of you as well? While I have a number of resources […]
Read MoreLima Consulting Group at SIP Connect 2015
See Paul Lima, Managing Partner of Lima Consulting Group presenting at the InterAmerican Press Association annual conference, SIP Connect 2015. All guests attending to SIP Connect 2015 will gather for the closing ceremony today at 6:00 pm ET to learn from LCG’s Maturity Model. Paul Lima will be also introducing, for the first time in […]
Read MoreFive Brands That Are Setting The Bar For Customer Experience Innovation
Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays […]
Read MoreHow A Little Known Concept From Sun Tzu’s Art Of War You’ve Never Heard Can Apply To Your Sales Pipeline
Anyone who has ever been involved in selling something knows that there are so many things that can influence the deal. Experienced sales teams use formal gates and stages to communicate the progress in their pipelines. Ultimately these forecasts are reported to Wall Street. Public companies ask sales teams to not only forecast the size […]
Read More