Business to Business Marketing Funnel

Lima Consulting Group

5 Books to Help Customer Experience Executives Prepare for 2023

By Paul Lima / December 14, 2022

I often asked what I’m reading to stay on top of future trends and to stay current on the industry. So why not ask some of the smartest people I know, the consultants at LCG, what they are reading and share my list with all of you as well?  While I have a number of resources […]

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Lima Consulting Group at SIP Connect 2015

By Paul Lima / June 25, 2015

See Paul Lima, Managing Partner of Lima Consulting Group presenting at the InterAmerican Press Association annual conference, SIP Connect 2015. All guests attending to SIP Connect 2015 will gather for the closing ceremony today at 6:00 pm ET to learn from LCG’s Maturity Model. Paul Lima will be also introducing, for the first time in […]

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Five Brands That Are Setting The Bar For Customer Experience Innovation

By Paul Lima / June 2, 2015

​ Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays […]

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Digital Marketing Career Trend &Top Marketing Programs for Graduates of 2015

By Paul Lima / May 22, 2015

​The period from mid-May to mid-July is one when hundreds of thousands of young adults in their early 20s say farewell to student lives and celebrate future. Yes, graduation season is well underway–with college seniors donning caps and gowns to celebrate their achievement. For those of you who are interested in entering a career in […]

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Why Should You Care About Tag Management? – A Summary Of Forrester’s Report

By Paul Lima / May 14, 2015

​ In the previous blog post, we talked about the fundamental of tag management and how it may solve the problem of too much technology and data. Today, we will go more in-depth with Forrester’s Report on how you can advance you digital intelligence with tag management. Here are some key take ways from the […]

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Tag Management Boost Digital Intelligence

By Paul Lima / May 12, 2015

  Digital marketing solutions have evolved significantly over the last decade. Marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen major email, analytics and advertising services at the beginning of the century, to as many as 2,000 marketing cloud applications today, according to Scott Brinker […]

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Looking Into The Crystal Ball For SEO

By Paul Lima / April 30, 2015

  Ask any digital marketing expert, and he or she will likely agree that SEO is vital for the success of your digital marketing efforts. It seems like successful SEO tactics constantly change. Therefore, figuring out the latest trends is crucial to keep your strategies up-to date. Brent Gleeson recently published an article on Forbes […]

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Google Tells Us To Go Mobile – Google It!

By Paul Lima / April 30, 2015

  It is no secret to marketers that mobile traffic will completely surpass organic traffic for most businesses in 2015. Google recently changed their algorithm to be more mobile friendly. Understanding that the algorithm changes will always be directed towards measuring Google user’s experience, Google believes that users want to find more mobile friendly web […]

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Are You Measuring What Matters The Most?

By Paul Lima / April 27, 2015

Accurate measurement is critical to make sense of today’s complex costumer behaviors. Measuring correctly and making decisions based on accurate data can help marketers ensure they use their budgets most efficiently to explore the right areas and increase their ROI. There are a few factors that you should consider before launching a campaign. Google recently published […]

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How A Little Known Concept From Sun Tzu’s Art Of War You’ve Never Heard Can Apply To Your Sales Pipeline

By Paul Lima / July 4, 2014

Anyone who has ever been involved in selling something knows that there are so many things that can influence the deal.  Experienced sales teams use formal gates and stages to communicate the progress in their pipelines.  Ultimately these forecasts are reported to Wall Street.  Public companies ask sales teams to not only forecast the size […]

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