Business to Business Marketing Funnel
5 Books to Help Customer Experience Executives Prepare for 2023
I often asked what I’m reading to stay on top of future trends and to stay current on the industry. So why not ask some of the smartest people I know, the consultants at LCG, what they are reading and share my list with all of you as well? While I have a number of resources […]
Read MoreLima Consulting Group at SIP Connect 2015
See Paul Lima, Managing Partner of Lima Consulting Group presenting at the InterAmerican Press Association annual conference, SIP Connect 2015. All guests attending to SIP Connect 2015 will gather for the closing ceremony today at 6:00 pm ET to learn from LCG’s Maturity Model. Paul Lima will be also introducing, for the first time in […]
Read MoreFive Brands That Are Setting The Bar For Customer Experience Innovation
Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays […]
Read MoreWhy Should You Care About Tag Management? – A Summary Of Forrester’s Report
In the previous blog post, we talked about the fundamental of tag management and how it may solve the problem of too much technology and data. Today, we will go more in-depth with Forrester’s Report on how you can advance you digital intelligence with tag management. Here are some key take ways from the […]
Read MoreTag Management Boost Digital Intelligence
Digital marketing solutions have evolved significantly over the last decade. Marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen major email, analytics and advertising services at the beginning of the century, to as many as 2,000 marketing cloud applications today, according to Scott Brinker […]
Read MoreLooking Into The Crystal Ball For SEO
Ask any digital marketing expert, and he or she will likely agree that SEO is vital for the success of your digital marketing efforts. It seems like successful SEO tactics constantly change. Therefore, figuring out the latest trends is crucial to keep your strategies up-to date. Brent Gleeson recently published an article on Forbes […]
Read MoreGoogle Tells Us To Go Mobile – Google It!
It is no secret to marketers that mobile traffic will completely surpass organic traffic for most businesses in 2015. Google recently changed their algorithm to be more mobile friendly. Understanding that the algorithm changes will always be directed towards measuring Google user’s experience, Google believes that users want to find more mobile friendly web […]
Read MoreAre You Measuring What Matters The Most?
Accurate measurement is critical to make sense of today’s complex costumer behaviors. Measuring correctly and making decisions based on accurate data can help marketers ensure they use their budgets most efficiently to explore the right areas and increase their ROI. There are a few factors that you should consider before launching a campaign. Google recently published […]
Read MoreHow A Little Known Concept From Sun Tzu’s Art Of War You’ve Never Heard Can Apply To Your Sales Pipeline
Anyone who has ever been involved in selling something knows that there are so many things that can influence the deal. Experienced sales teams use formal gates and stages to communicate the progress in their pipelines. Ultimately these forecasts are reported to Wall Street. Public companies ask sales teams to not only forecast the size […]
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