Online Marketing Strategy
5 Books to Help Customer Experience Executives Prepare for 2023
I often asked what I’m reading to stay on top of future trends and to stay current on the industry. So why not ask some of the smartest people I know, the consultants at LCG, what they are reading and share my list with all of you as well? While I have a number of resources […]
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First Latino and Veteran owned business to sponsor the Urban Affairs Coalition as a major donor in their 53-year history
Malvern, Pennsylvania, November 10th, 2022 – Today, the Lima Consulting Group announced that they have finalized their sponsorship of one of Philadelphia’s most active non-profits as a major donor, the Urban Affairs Coalition (UAC). LCG is the first Latino and Veteran owned business tosponsor the UAC’s breakfast as a major donor. The donation will accelerate […]
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Why Oracle is entering the digital analytics space 12 years too late
On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform. It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability. A marketing cloud platform needs a digital analytics collection capability to be complete. […]
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The Missing Link Found – in the Adobe Marketing Cloud ID Service
Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. […]
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New Partnership with SmartInsights for LCG
Interview with Paul Lima, founder of Lima Consulting Group Why did you partner with SmartInsights? When I started Lima Consulting Group (LCG) in 2004, I put an emphasis on establishing and implementing digital marketing best-practices. After servicing over 500 customers, LCG has an entire series of workshops and best-practices that the marketplace has come to […]
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Keeping Up with the Future of Digital Marketing
Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT […]
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The New Google SERP Results: Who are the real winners?
Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]
Read MoreTag Management Boost Digital Intelligence
Digital marketing solutions have evolved significantly over the last decade. Marketers have seen an explosion in the number of digital marketing tools available to them, from a few dozen major email, analytics and advertising services at the beginning of the century, to as many as 2,000 marketing cloud applications today, according to Scott Brinker […]
Read MoreGoogle Tells Us To Go Mobile – Google It!
It is no secret to marketers that mobile traffic will completely surpass organic traffic for most businesses in 2015. Google recently changed their algorithm to be more mobile friendly. Understanding that the algorithm changes will always be directed towards measuring Google user’s experience, Google believes that users want to find more mobile friendly web […]
Read MoreLima Consulting Group Partner, Tealium Raises 30.7 Million
Tealium raises $30.7 million in venture capital On Tuesday, February 17th it was announced that Lima’s partner Tealium raised $30.7 million in Series D financing, lead by Georgian Partners and Bain Capital Ventures. We extend our congratulations on this exciting accomplishment! The release states that “This round of funding will allow the company to continue to expand operations both domestically […]
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