Online Marketing Strategy

Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  …

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The Missing Link Found – in the Adobe Marketing Cloud ID Service

Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. …

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Keeping Up with the Future of Digital Marketing

Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT …

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Lima Consulting Group Partner, Tealium Raises 30.7 Million

Tealium raises $30.7 million in venture capital On Tuesday, February 17th it was announced that Lima’s partner Tealium raised $30.7 million in Series D financing, lead by Georgian Partners and Bain Capital Ventures. We extend our congratulations on this exciting accomplishment! The release states that “This round of funding will allow the company to continue to expand operations both domestically …

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