digital strategies
Welcome to the Visionary’s Guide to the Digital Future
If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today, who are charged with creating the digital experiences of tomorrow. I’m your host, Paul Lima, Managing Partner at the Lima Consulting Group. From Wall Street […]
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A lifelong innovator committed with customer experience to create digital transformation
Al Día News weekly issue is featuring our Manager Partner, Paul Lima on the cover of as an innovator. In this interview Paul shared his vision he helps the visionaries of today create the digital experiences of tomorrow. He also explains what drives him and why he wants to create a better digital future for […]
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First Latino and Veteran owned business to sponsor the Urban Affairs Coalition as a major donor in their 53-year history
Malvern, Pennsylvania, November 10th, 2022 – Today, the Lima Consulting Group announced that they have finalized their sponsorship of one of Philadelphia’s most active non-profits as a major donor, the Urban Affairs Coalition (UAC). LCG is the first Latino and Veteran owned business tosponsor the UAC’s breakfast as a major donor. The donation will accelerate […]
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Why did Adobe buy Figma for ~$20B – which is their biggest acquisition to date?
Since they already have products that do some of what Figma does, it was a curious purchase at a horrific valuation (unless you were lucky enough to have participated as a private investor in Figma). But I think they really bought it to avoid another competitor to acquire it and start winning with creatives. The […]
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Keeping Up with the Future of Digital Marketing
Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT […]
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The New Google SERP Results: Who are the real winners?
Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]
Read MoreHow Did We Do in 2014? Q&A Session With Paul Lima
We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball! We hope […]
Read MoreTalking to Jeff Lunsford, Chief Executive Officer of Tealium
As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry. Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff […]
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