If the best way to predict the future is to invent it, then let’s get you ready to do just that. This podcast is created for the visionaries of today, who are charged with creating the digital experiences of tomorrow. I’m your host, Paul Lima, Managing Partner at the Lima Consulting Group. From Wall Street …
Welcome to the Visionary’s Guide to the Digital Future Read More »
Al Día News weekly issue is featuring our Manager Partner, Paul Lima on the cover of as an innovator. In this interview Paul shared his vision he helps the visionaries of today create the digital experiences of tomorrow. He also explains what drives him and why he wants to create a better digital future for …
A lifelong innovator committed with customer experience to create digital transformation Read More »
Malvern, Pennsylvania, November 10th, 2022 – Today, the Lima Consulting Group announced that they have finalized their sponsorship of one of Philadelphia’s most active non-profits as a major donor, the Urban Affairs Coalition (UAC). LCG is the first Latino and Veteran owned business tosponsor the UAC’s breakfast as a major donor. The donation will accelerate …
which is their biggest acquisition to date?
Since they already have products that do some of what Figma does, it was a curious purchase at a horrific valuation (unless you were lucky enough to have participated as a private investor in Figma). But I think they really bought it to avoid another competitor to acquire it and start winning with creatives. The …
Why did Adobe buy Figma for ~$20B –
which is their biggest acquisition to date? Read More »
Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT …
Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies …
The New Google SERP Results: Who are the real winners? Read More »
We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball! We hope …
How Did We Do in 2014? Q&A Session With Paul Lima Read More »
As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry. Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff …
Talking to Jeff Lunsford, Chief Executive Officer of Tealium Read More »
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to …
Tips For Targeting Latinos Online: New at #SESNY Read More »
By Adrian Carrasquillo, Fox News Latino Read the original article here Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch. SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and …