digital strategies

First Latino and Veteran owned business to sponsor the Urban Affairs Coalition as a major donor in their 53-year history

Malvern, Pennsylvania, November 10th, 2022 – Today, the Lima Consulting Group announced that they have finalized their sponsorship of one of Philadelphia’s most active non-profits as a major donor, the Urban Affairs Coalition (UAC).  LCG is the first Latino and Veteran owned business tosponsor the UAC’s breakfast as a major donor. The donation will accelerate …

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Why did Adobe buy Figma for ~$20B –

which is their biggest acquisition to date?

Since they already have products that do some of what Figma does, it was a curious purchase at a horrific valuation (unless you were lucky enough to have participated as a private investor in Figma). But I think they really bought it to avoid another competitor to acquire it and start winning with creatives. The …

Why did Adobe buy Figma for ~$20B –

which is their biggest acquisition to date? Read More »

Keeping Up with the Future of Digital Marketing

Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT …

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Talking to Jeff Lunsford, Chief Executive Officer of Tealium

As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry.  Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff …

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3 Tips for Reaching US Hispanics Online

It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when …

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Digital Marketing To Latino Users: Paul Lima Interviewed

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has …

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