digital strategies

Keeping Up with the Future of Digital Marketing

Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT …

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Talking to Jeff Lunsford, Chief Executive Officer of Tealium

As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry.  Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff …

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3 Tips for Reaching US Hispanics Online

It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when …

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Digital Marketing To Latino Users: Paul Lima Interviewed

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has …

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