digital marketing

Five Brands That Are Setting The Bar For Customer Experience Innovation

​ Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays …

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Digital Marketing Career Trend &Top Marketing Programs for Graduates of 2015

​The period from mid-May to mid-July is one when hundreds of thousands of young adults in their early 20s say farewell to student lives and celebrate future. Yes, graduation season is well underway–with college seniors donning caps and gowns to celebrate their achievement. For those of you who are interested in entering a career in …

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Lima Consulting Group Partner, Tealium Raises 30.7 Million

Tealium raises $30.7 million in venture capital On Tuesday, February 17th it was announced that Lima’s partner Tealium raised $30.7 million in Series D financing, lead by Georgian Partners and Bain Capital Ventures. We extend our congratulations on this exciting accomplishment! The release states that “This round of funding will allow the company to continue to expand operations both domestically …

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Optimize Your Advertising On Facebook

Anyone advertising on Facebook should take a quick read here.  For our customers who are running advertising with us, or for those thinking about running advertising platforms on our partner platforms from Adobe Media Optimizer or Kenshoo, please pay special attention to the targeting and bidding sections of this guide.