Customer Relationship Management

Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  …

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An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite

I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a …

An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite Read More »

Five Brands That Are Setting The Bar For Customer Experience Innovation

​ Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays …

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Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience

 With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, …

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Salesforce acquires ExactTarget and puts their finger on the play button in a dangerous game of musical chairs

Congratulations to our partners, SalesForce (SFDC) and ExactTarget (ET) on their recent announcement.  Today, Salesforce announced that they would acquire ET for $2.5 Billion and the action was unanimously approved by both Boards of Directors.  This is the largest acquisition Salesforce has ever made to the tune of 3.6 times more than their acquisition of …

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70% of business CEO’s are betting on analytic data to understand their clients

70% of Business CEO’s are betting on analytic data to understand their clients Based on the Global Study of Top Management-CEO Study IBM-2012: “Leading in a hyper-connected world.” More than 70% of CEO’s are looking for a better way to understand the needs of every client and to increase their potential for solutions. Given the …

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Defining an Online Marketing Strategy and Roadmap

Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.