adobe

Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience

 With the ever-expanding market for web analytics, it is important to take a step back and look at the big picture. More than ever before, it has become essential to both qualify and quantify consumer driven data. Whether the goal is to increase sales, hone in on a market segment, or improve a product offering, …

Carahsoft and Lima Consulting Group, Working Together to Offer the Government Sector a Better Online Marketing Experience Read More »

Adobe Extends Product Portfolio By Adding Satellite Tag Management Solution To It’s Suite of Marketing Software

Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To further strengthen its marketing and analytics business, Adobe has bought Satellite, a tag management technology that helps marketers with analytics and media tracking across web sites. Satellite had been part of a larger interactive …

Adobe Extends Product Portfolio By Adding Satellite Tag Management Solution To It’s Suite of Marketing Software Read More »

Coremetrics purchased by IBM puts Web Analytics in the mainstream

3 Analytics Predictions from the Coremetrics acquisition

1. Coremetrics will explore ways to more tightly integrate their analytics platform into the WebSphere platform, dashboard and portal.

2. Coremetrics will close the loop between pre-click analytics with post-click analytics.

3. Coremetrics will find ways to micro-personalize content and ads.