Web Analytics

Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

By Paul Lima / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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The Missing Link Found – in the Adobe Marketing Cloud ID Service

By Paul Lima / April 15, 2017

Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. […]

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An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite

By Paul Lima / July 28, 2016

I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a […]

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Five Brands That Are Setting The Bar For Customer Experience Innovation

By Paul Lima / June 2, 2015

​ Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays […]

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Lima Consulting Group Partner, Tealium Raises 30.7 Million

By Paul Lima / February 24, 2015

Tealium raises $30.7 million in venture capital On Tuesday, February 17th it was announced that Lima’s partner Tealium raised $30.7 million in Series D financing, lead by Georgian Partners and Bain Capital Ventures. We extend our congratulations on this exciting accomplishment! The release states that “This round of funding will allow the company to continue to expand operations both domestically […]

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How Did We Do in 2014? Q&A Session With Paul Lima

By Paul Lima / February 3, 2015

We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball! We hope […]

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Red Roof Inn Turns Weather Woes Into Major Sales

By Paul Lima / October 17, 2014

Case Study The hotel chain woos stranded airline passengers with deals based on flight cancellations. Much of the conversation among marketers today focuses on Big Data. More specifically, how marketers can pare it down to make it useful. Leveraging open data—or free information such as government stats or weather information—is one way marketers are using Big […]

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New Year, New Trends! What’s Coming Up For The Digital Marketing World In 2014?

By Paul Lima / January 5, 2014

  This blog posting is my favorite series to author; I’ve been posting a list of 10 digital marketing trends in ’11, ’12, ’13.  So what’s happening this year? Last year we say further consolidation in the industry, just about the entire Email Service Provider industry got bought by Salesforce, Adobe and Oracle.  Digital marketing […]

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Our Partner Tealium Launches New Tag Management App for ExactTarget HubExchange

By Paul Lima / July 22, 2013

Tealium iQ to be one of first solutions seamlessly built in to ExactTarget’s new app marketplace for overall increased marketing campaign efficiency San Diego, CA (July 17, 2013) –Tealium, the leader in enterprise tag management, today announced a new app for ExactTarget HubExchange, helping joint customers improve marketing agility via an integrated tag management application. With the new Tealium […]

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Adobe Will Buy Responses

By Paul Lima / May 1, 2013

We’ve actually discussed this possibility in our annual predictions now both for 2012 and 2013.  Within the next 18 months it is our opinion that Adobe will purchase an Email Service Provider (ESP), and most likely that ESP will be Responsys.  We do not claim to have any insider information, this article is expressly our opinion about why Adobe […]

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