— Online travel agencies are leading the charge while airlines lag behind — OREM, Utah, April 15, 2014 /PRNewswire/ — In the second installment of The Return on Marketing Technology research series, Lima Consulting Group and ObservePoint conducted extensive research on the top 140 global travel websites to get a granular look at their digital marketing technology deployments. The research …
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to …
Tips For Targeting Latinos Online: New at #SESNY Read More »
Dollar Thrifty Automotive Group (DTAG) deployed Omniture to create a central data hub to integrate and act on online and offline customer data, improving its ability to track, target, and measure customers’ Web activity, and increasing productivity and accuracy.
ROI: 45%
Payback: 2.35 years
Average annual benefit: 1,720,452