Did you see the movie Moneyball yet? Billy Beane changes the game of baseball by using data. And the same trends have been happening in the digital marketing arena for just as long. According to leading web analytics guru Avinash Kaushik, many large organizations still practice online marketing as a faith-based initiative – that is, they …
What Can Digital Marketers Learn from Moneyball? Read More »
So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good …
Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.
This is a re-print from Yahoo! blog entry and I’ve injected comments throughout. I’ve recently had an opportunity to speak with several Consumer Packaged Goods companies, some large, some small and in just about every case was curious about why the industry at large struggles with the development of digital strategy and implementation when they …
CPG Creative Best Practices Online: Driving Breakthrough and Persuasion Read More »
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to …
Tips For Targeting Latinos Online: New at #SESNY Read More »
I have recently been in discussions with a very large company about their social media guidelines. Then, as a board member for the Wharton Alumni Association, I published yesterday our draft for the Wharton School for their Social Media handbook for how clubs, special interest groups and classes (think reunions) can use social media. And …
Even the title of this blog is a painful reminder of the differences between how civilians speak, and how soldiers speak. For many reasons soldiers make terrific students. Apart from the fact that Officers and Senior Enlisted soldiers need to obtain Advanced Degrees in order to advance in rank, they are generally disciplined, they have …
3 Tips for Marketing your University to Military Personnel Read More »
University Alumni Affairs organizations and recruiting organizations would do well to spend a few minutes learning about how their prospective students and alumni engage with social networks such as Facebook, LinkedIn and Twitter. In our postings, we’ll address how Alumni Affairs and recruiting organizations can use social media. We recently published a social networking guide for the Wharton School Alumni Association board. In it we included sections that indicated how to use Facebook and LinkedIn to (1) Create groups, (2) Attract a following and (3) Engage the following.