Social Media Engagement Funnel

Defining an Online Marketing Strategy and Roadmap

Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.        

CPG Creative Best Practices Online: Driving Breakthrough and Persuasion

This is a re-print from Yahoo! blog entry and I’ve injected comments throughout.  I’ve recently had an opportunity to speak with several Consumer Packaged Goods companies, some large, some small and in just about every case was curious about why the industry at large struggles with the development of digital strategy and implementation when they …

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Engagement Funnel for Social Media for Universities

University Alumni Affairs organizations and recruiting organizations would do well to spend a few minutes learning about how their prospective students and alumni engage with social networks such as Facebook, LinkedIn and Twitter. In our postings, we’ll address how Alumni Affairs and recruiting organizations can use social media. We recently published a social networking guide for the Wharton School Alumni Association board. In it we included sections that indicated how to use Facebook and LinkedIn to (1) Create groups, (2) Attract a following and (3) Engage the following.