Keeping Up with the Future of Digital Marketing
Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT […]Read More
The New Google SERP Results: Who are the real winners?
Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]Read More
$4 billion in financing available to IBM Business Partners to provide clients access to the latest technology
IBM is making things easy for customers to implement their tool. Other vendors require a payment upfront and do not offer help with financing. Source: ibm.com/partnerworld IBM announced that its global ecosystem of credit-qualified Business Partners will have access to financing of up to $4 billion over a period of 12 months through IBM Global […]Read More
SES NY: The Latino Market Goes Mainstream?
By Adrian Carrasquillo, Fox News Latino Read the original article here Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch. SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and […]Read More
3 Tips for Reaching US Hispanics Online
It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when […]Read More
Three Tips for digital marketers to reach US Latinos
It should come to little surprise to anyone working in digital, or even conventional marketing for that matter, that Latinos are an extraordinarily important demographic. In a way, within the US we have seen a kind of internal emerging market. We are seeing a new playing field even the most experienced Latino-focused marketers find themselves […]Read More