online marketing

Lima Consulting Group

Keeping Up with the Future of Digital Marketing

By Paul Lima / May 19, 2016

Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT […]

Read More
Lima Consulting Group

The New Google SERP Results: Who are the real winners?

By Paul Lima / March 14, 2016

Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]

Read More

$4 billion in financing available to IBM Business Partners to provide clients access to the latest technology

By Paul Lima / November 17, 2012

IBM is making things easy for customers to implement their tool.  Other vendors require a payment upfront and do not offer help with financing. Source: IBM announced that its global ecosystem of credit-qualified Business Partners will have access to financing of up to $4 billion over a period of 12 months through IBM Global […]

Read More

SES NY: The Latino Market Goes Mainstream?

By Paul Lima / March 21, 2011

By Adrian Carrasquillo, Fox News Latino Read the original article here Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch. SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and […]

Read More

3 Tips for Reaching US Hispanics Online

By Paul Lima / March 17, 2011

It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when […]

Read More

Digital Marketing To Latino Users: Paul Lima Interviewed

By Paul Lima / March 4, 2011

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has […]

Read More

Three Tips for digital marketers to reach US Latinos

By Paul Lima / February 25, 2011

It should come to little surprise to anyone working in digital, or even conventional marketing for that matter, that Latinos are an extraordinarily important demographic. In a way, within the US we have seen a kind of internal emerging market. We are seeing a new playing field even the most experienced Latino-focused marketers find themselves […]

Read More

Social Media Guides for Corporations

By Paul Lima / January 24, 2011

I have recently been in discussions with a very large company about their social media guidelines.  Then, as a board member for the Wharton Alumni Association, I published yesterday our draft for the Wharton School for their Social Media handbook for how clubs, special interest groups and classes (think reunions) can use social media.  And […]

Read More

3 Tips for Marketing your University to Military Personnel

By Paul Lima / January 18, 2011

Even the title of this blog is a painful reminder of the differences between how civilians speak, and how soldiers speak. For many reasons soldiers make terrific students.  Apart from the fact that Officers and Senior Enlisted soldiers need to obtain Advanced Degrees in order to advance in rank, they are generally disciplined, they have […]

Read More

Top 10 online marketing technology trends for 2011

By Paul Lima / January 1, 2011

As the year comes to a close, and a new one begins, I reflect on the typical questions and trends I’ve seen and think about how best to advise our clients for 2011. Top 10 Trends of 2011: 10.  Facebook’s Online Marketing Platform The adoption of Facebook’s advertising capabilities and ability to target specific segments […]

Read More