Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

By Paul Lima / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite

By Paul Lima / July 28, 2016

I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a […]

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Salesforce acquires ExactTarget and puts their finger on the play button in a dangerous game of musical chairs

By Paul Lima / June 5, 2013

Congratulations to our partners, SalesForce (SFDC) and ExactTarget (ET) on their recent announcement.  Today, Salesforce announced that they would acquire ET for $2.5 Billion and the action was unanimously approved by both Boards of Directors.  This is the largest acquisition Salesforce has ever made to the tune of 3.6 times more than their acquisition of […]

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10 Digital Marketing Trends for 2013

By Paul Lima / December 30, 2012

This blog posting is one of my favorite series, I’ve been posting a list of 10 digital marketing trends in ’11 and ’12. So what’s expected to happen in 2013? Brazil has the FIFA Confederations Cup in preparation for the ’14 World Cup, the US has a fiscal cliff to climb and together with the […]

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$4 billion in financing available to IBM Business Partners to provide clients access to the latest technology

By Paul Lima / November 17, 2012

IBM is making things easy for customers to implement their tool.  Other vendors require a payment upfront and do not offer help with financing. Source: IBM announced that its global ecosystem of credit-qualified Business Partners will have access to financing of up to $4 billion over a period of 12 months through IBM Global […]

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IBM, Adobe, and the future of the analytics market

By Paul Lima / August 24, 2010

With IBM’s recent acquisition of Unica we have seen the next phase in the entry of large players in the analytics market.  It was only two weeks ago that they bought Coremetrics. IBM follows Adobe’s lead in the acquisition of analytics solutions.  Adobe threw its hat into the ring in 2009 with its purchase of […]

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Coremetrics purchased by IBM puts Web Analytics in the mainstream

By Paul Lima / June 18, 2010

3 Analytics Predictions from the Coremetrics acquisition

1. Coremetrics will explore ways to more tightly integrate their analytics platform into the WebSphere platform, dashboard and portal.

2. Coremetrics will close the loop between pre-click analytics with post-click analytics.

3. Coremetrics will find ways to micro-personalize content and ads.

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How to use Google Adwords to promote events

By Paul Lima / May 29, 2010

Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).

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Free Seminar to share our methodology for developing online marketing strategy

By Paul Lima / May 22, 2010

Back by request, I’m presenting our framework for developing effective online marketing strategy for business on the 3rd of June at 8:30 AM at the Greater Philadelphia Hispanic Chamber of Commerce. I hope you can join us.

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