Top 10 online marketing technology trends for 2011

By Paul Lima / January 1, 2011

As the year comes to a close, and a new one begins, I reflect on the typical questions and trends I’ve seen and think about how best to advise our clients for 2011. Top 10 Trends of 2011: 10.  Facebook’s Online Marketing Platform The adoption of Facebook’s advertising capabilities and ability to target specific segments […]

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Click fraud on the rise in Q3

By Paul Lima / October 21, 2010

Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. The reported click fraud rate for Q3 2009 was 14.1 percent. Outside of North America, the countries that produced the most fraudulent traffic were Japan, The Netherlands, The Philippines and China. Why […]

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The importance of landing pages

By Paul Lima / September 10, 2010

Many times companies see landing pages as little more than an extra page on their website tailored for a certain product or promotion.  They know that if done correctly they can be effective, but rarely do people stop to think about why they’re so powerful. First and foremost a properly designed landing page is a great […]

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IBM, Adobe, and the future of the analytics market

By Paul Lima / August 24, 2010

With IBM’s recent acquisition of Unica we have seen the next phase in the entry of large players in the analytics market.  It was only two weeks ago that they bought Coremetrics. IBM follows Adobe’s lead in the acquisition of analytics solutions.  Adobe threw its hat into the ring in 2009 with its purchase of […]

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Coremetrics purchased by IBM puts Web Analytics in the mainstream

By Paul Lima / June 18, 2010

3 Analytics Predictions from the Coremetrics acquisition

1. Coremetrics will explore ways to more tightly integrate their analytics platform into the WebSphere platform, dashboard and portal.

2. Coremetrics will close the loop between pre-click analytics with post-click analytics.

3. Coremetrics will find ways to micro-personalize content and ads.

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How to use Google Adwords to promote events

By Paul Lima / May 29, 2010

Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).

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Free Seminar to share our methodology for developing online marketing strategy

By Paul Lima / May 22, 2010

Back by request, I’m presenting our framework for developing effective online marketing strategy for business on the 3rd of June at 8:30 AM at the Greater Philadelphia Hispanic Chamber of Commerce. I hope you can join us.

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3 Reasons Why Personalized URLs increase ROI

By Paul Lima / May 19, 2010

There are volumes written on this topic, but a lot of our clients have been experimenting with the combination between sending direct marketing pieces such as postcards with their online marketing strategies.  There is tremendous interplay between catalogs and postcards and what folks do once they are ready to sit down and consider the offering. […]

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2 Websites That Every Marketer Must Know About

By Paul Lima / May 17, 2010

Slideshare and Scribd are like YouTube, but for presentations and documents.

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How digital marketers can develop their online marketing strategy

By Paul Lima / April 4, 2010

Here at Lima Consulting we use a 4 step process to help organizations develop, deploy and measure digital strategies. Just this week alone we met with four companies, two of which are non-profits, and shared this methodology with them.  In all four cases, the marketing team had several tactics underway, such as an attempt to […]

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