education

Digital Marketing Career Trend &Top Marketing Programs for Graduates of 2015

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​The period from mid-May to mid-July is one when hundreds of thousands of young adults in their early 20s say farewell to student lives and celebrate future. Yes, graduation season is well underway–with college seniors donning caps and gowns to celebrate their achievement. For those of you who are interested in entering a career in …

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Should I build an iPad application?

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Look at the analytics.  If you’re users are visiting your existing website via mobile devices you can make a better decision. If you’re using Google Analytics, go to Visitors > Mobile > Mobile Devices. Media companies, Magazine, Subscription based websites and advertisers should consider building iPad applications.  I’ve tried to list out the following benefits. …

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Engagement Funnel for Social Media for Universities

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University Alumni Affairs organizations and recruiting organizations would do well to spend a few minutes learning about how their prospective students and alumni engage with social networks such as Facebook, LinkedIn and Twitter. In our postings, we’ll address how Alumni Affairs and recruiting organizations can use social media. We recently published a social networking guide for the Wharton School Alumni Association board. In it we included sections that indicated how to use Facebook and LinkedIn to (1) Create groups, (2) Attract a following and (3) Engage the following.