digital marketing platforms

What does Adobe buying comScore Digital Analytix mean to the marketplace?

By Paul Lima / November 5, 2015

This morning, Bill Ingram announced on the Adobe website that it has reached an agreement to purchase the ComScore Digital Analytics Business.  In 2010, ComScore themselves acquired what is today the Digital Analytix product.  At that time, NedStat, based in Amsterdam had about 125 people and the transaction amount was $36.7 million USD.  Terms of […]

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