Cloud Computing

Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  …

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An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite

I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a …

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Our Partner Tealium Launches New Tag Management App for ExactTarget HubExchange

Tealium iQ to be one of first solutions seamlessly built in to ExactTarget’s new app marketplace for overall increased marketing campaign efficiency San Diego, CA (July 17, 2013) –Tealium, the leader in enterprise tag management, today announced a new app for ExactTarget HubExchange, helping joint customers improve marketing agility via an integrated tag management application. With the new Tealium …

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Salesforce acquires ExactTarget and puts their finger on the play button in a dangerous game of musical chairs

Congratulations to our partners, SalesForce (SFDC) and ExactTarget (ET) on their recent announcement.  Today, Salesforce announced that they would acquire ET for $2.5 Billion and the action was unanimously approved by both Boards of Directors.  This is the largest acquisition Salesforce has ever made to the tune of 3.6 times more than their acquisition of …

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New Crop of Leading Digital Service Companies Sign on as Monetate Certified Partners

With Rapid Adoption of its Certified Partner Program, Monetate to Offer Partner Training Sessions in U.S., Canada, and Europe Source: monetate.com/news PHILADELPHIA, PA (November 5, 2012) – Monetate, a leading provider of cloud-based personalization technology for online marketers, today announced that its Certified Partner Program, launched last month, has seen rapid adoption by leading digital …

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Latin American Countries Most Interested in the Cloud

Source: Terra.Com A study from Tata Consultancy Services indicates that Latin American countries are the most interested in adopting cloud-based systems, followed by Asian countries. The research, which included the participation of 600 IT managers from large companies, noted that 39% of Latin American companies are already using cloud computing applications, a figure twice the …

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