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Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

By Lima Consulting Group / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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Digital Marketing Career Trend &Top Marketing Programs for Graduates of 2015

By Lima Consulting Group / May 22, 2015

​The period from mid-May to mid-July is one when hundreds of thousands of young adults in their early 20s say farewell to student lives and celebrate future. Yes, graduation season is well underway–with college seniors donning caps and gowns to celebrate their achievement. For those of you who are interested in entering a career in […]

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