Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

By Paul Lima / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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Digital Marketing Career Trend &Top Marketing Programs for Graduates of 2015

By Paul Lima / May 22, 2015

​The period from mid-May to mid-July is one when hundreds of thousands of young adults in their early 20s say farewell to student lives and celebrate future. Yes, graduation season is well underway–with college seniors donning caps and gowns to celebrate their achievement. For those of you who are interested in entering a career in […]

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Optimize Your Advertising On Facebook

By Paul Lima / September 2, 2014

Anyone advertising on Facebook should take a quick read here.  For our customers who are running advertising with us, or for those thinking about running advertising platforms on our partner platforms from Adobe Media Optimizer or Kenshoo, please pay special attention to the targeting and bidding sections of this guide.

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10 Digital Marketing Trends for 2013

By Paul Lima / December 30, 2012

This blog posting is one of my favorite series, I’ve been posting a list of 10 digital marketing trends in ’11 and ’12. So what’s expected to happen in 2013? Brazil has the FIFA Confederations Cup in preparation for the ’14 World Cup, the US has a fiscal cliff to climb and together with the […]

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ExactTarget Identifies the Digital Personas of Consumers

By Paul Lima / September 27, 2012

ExactTarget, a partner with Lima Consulting Group, describes a series of divergent personas that online consumers represent. Accurate communication is key when interacting with customers. to make this connection, you must know your consumer; personalities, preferences, and most importantly, the online role the consumer is most identified with. Below are a number of the more […]

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The Value of CRT Positioning

By Paul Lima / September 27, 2012

Companies undertand the importance of  refining their CRT (click-through rates). This is because as the rates are improved with higher ranked keywords, the companies’ income can also greatly improve. Essentially, to determine the CTR, ‘number of visits’ is divided by ‘number of searches.’ In previous research, summarised by Chris Soames, an analysis of CRTs from Optify […]

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Cross-Channel Digital Communications Are More Effective Than TV and Radio Spots

By Paul Lima / May 10, 2012

Responsys announced a lot of innovations last week at their annual conference. The platform Responsys allows marketers to reduce their reliance on paid media by focusing on new school relationship marketing channels. It’s amazing to me how much companies spend to acquire traffic. About 95% of the budgets in the digital marketing space are spent […]

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Facebook is a Bad Investment

By Paul Lima / April 9, 2012

We like Facebook for its internet marketing capabilities. But at a valuation of $100 billion, it’s definitely over-valued. The world’s largest social media network only made $3.1 billion last year, with an income of about $1 billion – so that’s a valuation that is 100 times larger than its income.  And Facebook has 800+ million […]

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Focusing on Content, Not Just Ads

By Paul Lima / March 27, 2012

For quite a while, the concentration in online analytics and tools to optimize results based on analytics revolved around ad optimization.  It was a world of sellers.  The focus was always on systems which could improve a company’s ability to recommend relevant products, increase conversions, and acquire traffic with increasing efficiency.  The solutions were skewed towards helping the sellers […]

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“Your Ad Choices” and Self-Regulation in the Advertising Industry

By Paul Lima / February 13, 2012

On January 20 of this year, the Digital Advertising Alliance launched a campaign to inform the public about new forms of internet-based advertising, as well as ways consumers can protect their privacy online.  Called “Your A Choices,” it is one of the largest US-based campaigns about consumer privacy to-date.  Interestingly enough, “Your Ad Choices” was […]

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