Personalization and Relevant communications improve engagement
People hate advertising, right?
But evidence shows that they love personalized and relevant messaging that helps them solve the problems they are currently addressing.
In B2B marketing, it's possible to strike the balance of relevant messaging by demonstrating that you know your customer and their problem.
Marketers should be thinking of their prospects the way they do a close friend. To apply human centered design
principles, put empathy at the forefront of your marketing strategy, and share just enough information to be
helpful without being overwhelming.
Everyone wants to reduce the cost to serve their customer base, increase client satisfaction and reduce the cost to acquire customers.
Through innovations like marketing automation, digital engagement leaders can scale and standardize meaningful digital experiences that where once only performed by high-touch and more expensive channels.
We begin the process of helping companies leverage marketing automation by intensely searching for specific processes that your customers love. Your organization got to where it is today though doing a lot of things right. We help you identify processes that can be leveraged through digital channels and then document them to
prepare them for automation.
We use design thinking best-practices and document customer journey maps. Then we use Business Process Mapping Notation 2.0 (BPMN2.0) to document and architect the desired customer journeys in language that the builders will understand. These maps include technical data flows, data architecture and pseudo code to connect the creatives with the engineers that are sure to build the desired digital experiences.
So many agencies and creative organizations provide beautiful pictures that don't speak to the needs of the builder so the desired outcomes get lost, mistranslated within your technical teams and overrun time and budget estimates.
Our customers love that we bring world-class creatives to the table with world-class technical professionals to deliver a comprehensive and multi-disciplinary approach that is ready for deployment.