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Why Oracle is entering the digital analytics space 12 years too late

By Lima Consulting Group / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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10 Most Common Web Analytics Mistakes

By Lima Consulting Group / October 5, 2011

So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good […]

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