Mid-sized and smaller businesses can take immediate advantage of the benefits of ClickTale by signing up for the FREE plan which allows up to 5,000 sessions per month. The plan is not a trial and can be used indefinitely to help digital marketers find ways to improve their conversion rates. ClickTale and Lima Consulting have …
This blog posting is one of my favorite series, I’ve been posting a list of 10 digital marketing trends in ’11 and ’12. So what’s expected to happen in 2013? Brazil has the FIFA Confederations Cup in preparation for the ’14 World Cup, the US has a fiscal cliff to climb and together with the …
So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good …
Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.
Many times companies see landing pages as little more than an extra page on their website tailored for a certain product or promotion. They know that if done correctly they can be effective, but rarely do people stop to think about why they’re so powerful. First and foremost a properly designed landing page is a great …
Slideshare and Scribd are like YouTube, but for presentations and documents.
To identify your most important segments you may consider looking at your most profitable clients. Prospects that have similar characteristics may reach beyond demographic segmentation, often referred to as firmographics, but may extend to psychographics. If you’re a professional services firm in the B2B space, consider this chart. This well known Boston Consulting Group matrix …
Developing Your Online Marketing Strategy starts with segmentation Read More »
Here at Lima Consulting we use a 4 step process to help organizations develop, deploy and measure digital strategies. Just this week alone we met with four companies, two of which are non-profits, and shared this methodology with them. In all four cases, the marketing team had several tactics underway, such as an attempt to …
How digital marketers can develop their online marketing strategy Read More »
We’ve been working on a website for a client that needed some pretty slick features for their multi-lingual website and have been using Drupal. There are several modules that work very well with the system. And, of course, the Drupal website has a terrific SEO Checklist. We’ve been pleased with the modules we found, we tried out 3 and all of them worked well.
Multi-lingual SEO projects should start off by thinking about the complete user experiences of your most frequent use paths through the website. You’ll need to review your Analytics, and test these experiences with Pay Per Click advertising.