Website Development

Defining an Online Marketing Strategy and Roadmap

Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.        

The importance of landing pages

Many times companies see landing pages as little more than an extra page on their website tailored for a certain product or promotion.  They know that if done correctly they can be effective, but rarely do people stop to think about why they’re so powerful. First and foremost a properly designed landing page is a great …

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Developing Your Online Marketing Strategy starts with segmentation

To identify your most important segments you may consider looking at your most profitable clients.  Prospects that have similar characteristics may reach beyond demographic segmentation, often referred to as firmographics, but may extend to psychographics.  If you’re a professional services firm in the B2B space, consider this chart.  This well known Boston Consulting Group matrix …

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Drupal’s SEO modules for multi-lingual websites

We’ve been working on a website for a client that needed some pretty slick features for their multi-lingual website and have been using Drupal. There are several modules that work very well with the system. And, of course, the Drupal website has a terrific SEO Checklist. We’ve been pleased with the modules we found, we tried out 3 and all of them worked well.