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Five Brands That Are Setting The Bar For Customer Experience Innovation

By Lima Consulting Group / June 2, 2015

​ Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays […]

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10 Most Common Web Analytics Mistakes

By Lima Consulting Group / October 5, 2011

So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good […]

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