Five Brands That Are Setting The Bar For Customer Experience Innovation

By Paul Lima / June 2, 2015

​ Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays […]

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Are You Measuring What Matters The Most?

By Paul Lima / April 27, 2015

Accurate measurement is critical to make sense of today’s complex costumer behaviors. Measuring correctly and making decisions based on accurate data can help marketers ensure they use their budgets most efficiently to explore the right areas and increase their ROI. There are a few factors that you should consider before launching a campaign. Google recently published […]

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New Year, New Trends For Marketing Technology

By Paul Lima / December 16, 2014

2015 is predicted to be a year of growth for marketing technology. Marketing technologists are expected to multiply, and although there is some predicted company consolidation, the overall technology landscape is expected to grow, and some familiar big companies will enter the tech space. Lines between marketing segments will become blurred as hybridization between marketing […]

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Black Friday sales decline, online sales skyrocket

By Paul Lima / December 11, 2014

  The American phenomenon of Black Friday shopping has been losing its tread on consumers with this year’s sales down almost seven percent from 2013, according to trade group NRF. Although shoppers are spending less overall and are weary of venturing out to hectic stores, they are more willing to make their purchases online. Adobe […]

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LCG Now Featured on KD Nuggets

By Paul Lima / May 7, 2014

LCG is now featured on KD Nuggets online list of data mining and consulting companies. KD Nuggests is top community resource for analytics, data mining, data science software, companies, data, jobs, education, and news. To see LCG’s posting and learn more about the resources the website provides, visit the link HERE.

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Leading Travel Ecommerce Sites Struggle with Digital Marketing Data Quality, According to New Research

By Paul Lima / April 15, 2014

— Online travel agencies are leading the charge while airlines lag behind — OREM, Utah, April 15, 2014 /PRNewswire/ — In the second installment of The Return on Marketing Technology research series, Lima Consulting Group  and ObservePoint conducted extensive research on the top 140 global travel websites to get a granular look at their digital marketing technology deployments. The research […]

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Lima Partner, Ensighten Raises $40 Million

By Paul Lima / January 31, 2014

On Wednesday, January 29th it was announced that Lima partner’s Ensighten raised $40 million in Series B funding from Insight Venture Partners. We extend our congratulations on this exciting accomplishment! The release states that “Ensighten will use the funding to expand its global footprint via increasing sales and marketing operations across the globe, driving continued […]

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Will You Be There?

By Paul Lima / January 24, 2014

  Looking for us? We’ll be on the road throughout the entire year at some of the most relevant Digital Marketing events in the Americas. Look for us at Agility 2014! We’ll be on stage on Thursday, February 6th at 3:40PM during the break out session presenting how one of the worlds largest call centers […]

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Prepping For Black Friday (2.5 Tips for Customers and 2.5 Tips for Companies)

By Paul Lima / November 27, 2013

  As Black Friday and Cyber Monday fast approach, the question in every consumer’s head can run something like this: Where will the good sales be taking place? Should I skip Thanksgiving altogether and shop early? When is a good time to start rapidly click “Refresh” so that I’m the first one to buy the […]

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Congratulations to Our Partner BrightTag for Acquiring $27 Million in Funding Led By Yahoo! JAPAN

By Paul Lima / November 25, 2013

BrightTag Adds $27 Million in Funding, Announces Patent, Signs Agreement to Help Yahoo! JAPAN Launch the First Real-Time, Cross-Channel Data Management Platform November 15, 2013 Global marketing technology leader provides newly patented product to world’s 10th largest Internet company to help marketers collect, connect and take smarter action on big data in their campaigns   CHICAGO […]

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