Technology
An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite
I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a […]
Read MoreWhat does Adobe buying comScore Digital Analytix mean to the marketplace?
This morning, Bill Ingram announced on the Adobe website that it has reached an agreement to purchase the ComScore Digital Analytics Business. In 2010, ComScore themselves acquired what is today the Digital Analytix product. At that time, NedStat, based in Amsterdam had about 125 people and the transaction amount was $36.7 million USD. Terms of […]
Read MoreTalking to Jeff Lunsford, Chief Executive Officer of Tealium
As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry. Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff […]
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