tag management

Talking to Jeff Lunsford, Chief Executive Officer of Tealium

As part of our commitment to provide our customers with the leading marketing technology providers, Lima Consulting Group partners with the leading innovators in the industry.  Our partnership with Tealium is another demonstration of how LCG can help marketers reach a higher return on their marketing technologies. We recently had an opportunity to interview Jeff …

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Leading Travel Ecommerce Sites Struggle with Digital Marketing Data Quality, According to New Research

— Online travel agencies are leading the charge while airlines lag behind — OREM, Utah, April 15, 2014 /PRNewswire/ — In the second installment of The Return on Marketing Technology research series, Lima Consulting Group  and ObservePoint conducted extensive research on the top 140 global travel websites to get a granular look at their digital marketing technology deployments. The research …

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Adobe Extends Product Portfolio By Adding Satellite Tag Management Solution To It’s Suite of Marketing Software

Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To further strengthen its marketing and analytics business, Adobe has bought Satellite, a tag management technology that helps marketers with analytics and media tracking across web sites. Satellite had been part of a larger interactive …

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