SEO Best Practices

The Value of CRT Positioning

Companies undertand the importance of  refining their CRT (click-through rates). This is because as the rates are improved with higher ranked keywords, the companies’ income can also greatly improve. Essentially, to determine the CTR, ‘number of visits’ is divided by ‘number of searches.’ In previous research, summarised by Chris Soames, an analysis of CRTs from Optify …

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Terrific Infographic on SEO

I was impressed with this graphic from Search Engine Watch on SEO.   Click on the graphic to blow it up.  It’s about the most compact graphic I’ve seen on the variables associated with conducting an effective Search Engine Optimization initiative.  Great job on this!

Defining an Online Marketing Strategy and Roadmap

Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.        

CPG Creative Best Practices Online: Driving Breakthrough and Persuasion

This is a re-print from Yahoo! blog entry and I’ve injected comments throughout.  I’ve recently had an opportunity to speak with several Consumer Packaged Goods companies, some large, some small and in just about every case was curious about why the industry at large struggles with the development of digital strategy and implementation when they …

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Digital Marketing To Latino Users: Paul Lima Interviewed

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has …

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