Search Engine Marketing Research

The Value of CRT Positioning

Companies undertand the importance of  refining their CRT (click-through rates). This is because as the rates are improved with higher ranked keywords, the companies’ income can also greatly improve. Essentially, to determine the CTR, ‘number of visits’ is divided by ‘number of searches.’ In previous research, summarised by Chris Soames, an analysis of CRTs from Optify …

The Value of CRT Positioning Read More »

Defining an Online Marketing Strategy and Roadmap

Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.        

CPG Creative Best Practices Online: Driving Breakthrough and Persuasion

This is a re-print from Yahoo! blog entry and I’ve injected comments throughout.  I’ve recently had an opportunity to speak with several Consumer Packaged Goods companies, some large, some small and in just about every case was curious about why the industry at large struggles with the development of digital strategy and implementation when they …

CPG Creative Best Practices Online: Driving Breakthrough and Persuasion Read More »

Are keyword queries getting longer?

Keyword queries are getting longer in the US. We also identified some other useful information about search data, such as the amount of traffic that goes through the Pay Per Click side of Google and the number of unique queries.