Salesforce acquires ExactTarget and puts their finger on the play button in a dangerous game of musical chairs
Congratulations to our partners, SalesForce (SFDC) and ExactTarget (ET) on their recent announcement. Today, Salesforce announced that they would acquire ET for $2.5 Billion and the action was unanimously approved by both Boards of Directors. This is the largest acquisition Salesforce has ever made to the tune of 3.6 times more than their acquisition of …