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Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

By Paul Lima / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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The New Google SERP Results: Who are the real winners?

By Paul Lima / March 14, 2016

Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]

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Defining an Online Marketing Strategy and Roadmap

By Paul Lima / May 17, 2011

Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.        

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Why did Microsoft buy Skype?

By Paul Lima / May 10, 2011

What did Microsoft really buy in this deal? Code? Nah… The Skype technology code base is similar to a version 1.0 of a microsoft product and is notoriously known for having been riddled with technical inefficiencies.  The Microsoft Lync product has relatively similar features to Skype.  So if Microsoft really wanted better code, I would […]

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Tips For Targeting Latinos Online: New at #SESNY

By Paul Lima / March 25, 2011

Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to […]

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3 Tips for Marketing your University to Military Personnel

By Paul Lima / January 18, 2011

Even the title of this blog is a painful reminder of the differences between how civilians speak, and how soldiers speak. For many reasons soldiers make terrific students.  Apart from the fact that Officers and Senior Enlisted soldiers need to obtain Advanced Degrees in order to advance in rank, they are generally disciplined, they have […]

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Top 10 online marketing technology trends for 2011

By Paul Lima / January 1, 2011

As the year comes to a close, and a new one begins, I reflect on the typical questions and trends I’ve seen and think about how best to advise our clients for 2011. Top 10 Trends of 2011: 10.  Facebook’s Online Marketing Platform The adoption of Facebook’s advertising capabilities and ability to target specific segments […]

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Click fraud on the rise in Q3

By Paul Lima / October 21, 2010

Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. The reported click fraud rate for Q3 2009 was 14.1 percent. Outside of North America, the countries that produced the most fraudulent traffic were Japan, The Netherlands, The Philippines and China. Why […]

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How to use Google Adwords to promote events

By Paul Lima / May 29, 2010

Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).

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5 Best Practices for Multi-lingual Search Engine Optimization

By Paul Lima / March 21, 2010

Multi-lingual SEO projects should start off by thinking about the complete user experiences of your most frequent use paths through the website. You’ll need to review your Analytics, and test these experiences with Pay Per Click advertising.

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