online marketing consulting

Why did Adobe buy Figma for ~$20B –

which is their biggest acquisition to date?

Since they already have products that do some of what Figma does, it was a curious purchase at a horrific valuation (unless you were lucky enough to have participated as a private investor in Figma). But I think they really bought it to avoid another competitor to acquire it and start winning with creatives. The …

Why did Adobe buy Figma for ~$20B –

which is their biggest acquisition to date? Read More »

3 Tips for Reaching US Hispanics Online

It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when …

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Digital Marketing To Latino Users: Paul Lima Interviewed

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has …

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Click fraud on the rise in Q3

Click Forensics reported yesterday that the overall industry average click fraud rate rose to 22.3 percent, up from 18.6 percent in Q2 2010. The reported click fraud rate for Q3 2009 was 14.1 percent. Outside of North America, the countries that produced the most fraudulent traffic were Japan, The Netherlands, The Philippines and China. Why …

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