online marketing consulting

Lima Consulting Group

A lifelong innovator committed with customer experience to create digital transformation  

By [email protected] / February 9, 2023

Al Día News weekly issue is featuring our Manager Partner, Paul Lima on the cover of as an innovator.  In this interview Paul shared his vision he helps the visionaries of today create the digital experiences of tomorrow. He also explains what drives him and why he wants to create a better digital future for […]

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Lima Consulting Group

Why did Adobe buy Figma for ~$20B –

which is their biggest acquisition to date?

By [email protected] / September 15, 2022

Since they already have products that do some of what Figma does, it was a curious purchase at a horrific valuation (unless you were lucky enough to have participated as a private investor in Figma). But I think they really bought it to avoid another competitor to acquire it and start winning with creatives. The […]

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Tips For Targeting Latinos Online: New at #SESNY

By Paul Lima / March 25, 2011

Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to […]

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SES NY: The Latino Market Goes Mainstream?

By Paul Lima / March 21, 2011

By Adrian Carrasquillo, Fox News Latino Read the original article here Amidst the bustle of the throngs down Avenue of the Americas in New York City, a conference in the Hilton hotel is adding a Latino touch. SES New York (Search Engine Strategies) is a search and social marketing conference that seeks to help companies and […]

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3 Tips for Reaching US Hispanics Online

By Paul Lima / March 17, 2011

It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when […]

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Digital Marketing To Latino Users: Paul Lima Interviewed

By Paul Lima / March 4, 2011

Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has […]

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Three Tips for digital marketers to reach US Latinos

By Paul Lima / February 25, 2011

It should come to little surprise to anyone working in digital, or even conventional marketing for that matter, that Latinos are an extraordinarily important demographic. In a way, within the US we have seen a kind of internal emerging market. We are seeing a new playing field even the most experienced Latino-focused marketers find themselves […]

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Social Media Guides for Corporations

By Paul Lima / January 24, 2011

I have recently been in discussions with a very large company about their social media guidelines.  Then, as a board member for the Wharton Alumni Association, I published yesterday our draft for the Wharton School for their Social Media handbook for how clubs, special interest groups and classes (think reunions) can use social media.  And […]

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3 Tips for Marketing your University to Military Personnel

By Paul Lima / January 18, 2011

Even the title of this blog is a painful reminder of the differences between how civilians speak, and how soldiers speak. For many reasons soldiers make terrific students.  Apart from the fact that Officers and Senior Enlisted soldiers need to obtain Advanced Degrees in order to advance in rank, they are generally disciplined, they have […]

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Top 10 online marketing technology trends for 2011

By Paul Lima / January 1, 2011

As the year comes to a close, and a new one begins, I reflect on the typical questions and trends I’ve seen and think about how best to advise our clients for 2011. Top 10 Trends of 2011: 10.  Facebook’s Online Marketing Platform The adoption of Facebook’s advertising capabilities and ability to target specific segments […]

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