Monetate

Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  …

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An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite

I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a …

An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite Read More »

New Crop of Leading Digital Service Companies Sign on as Monetate Certified Partners

With Rapid Adoption of its Certified Partner Program, Monetate to Offer Partner Training Sessions in U.S., Canada, and Europe Source: monetate.com/news PHILADELPHIA, PA (November 5, 2012) – Monetate, a leading provider of cloud-based personalization technology for online marketers, today announced that its Certified Partner Program, launched last month, has seen rapid adoption by leading digital …

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