LinkedIn Hyper Growth in Brazil

This week LinkedIn announced they had reached a new milestone, 100 million professionals worldwide using their service.  Although further proof of the power of social/professional networking online needs no more validation at this point, the infographic they released had one point that jumped out at us: Brazil.  It seems LinkedIn’s growth is being helped along …

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Engagement Funnel for Social Media for Universities

University Alumni Affairs organizations and recruiting organizations would do well to spend a few minutes learning about how their prospective students and alumni engage with social networks such as Facebook, LinkedIn and Twitter. In our postings, we’ll address how Alumni Affairs and recruiting organizations can use social media. We recently published a social networking guide for the Wharton School Alumni Association board. In it we included sections that indicated how to use Facebook and LinkedIn to (1) Create groups, (2) Attract a following and (3) Engage the following.