This week LinkedIn announced they had reached a new milestone, 100 million professionals worldwide using their service. Although further proof of the power of social/professional networking online needs no more validation at this point, the infographic they released had one point that jumped out at us: Brazil. It seems LinkedIn’s growth is being helped along …
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to …
Tips For Targeting Latinos Online: New at #SESNY Read More »
As the year comes to a close, and a new one begins, I reflect on the typical questions and trends I’ve seen and think about how best to advise our clients for 2011. Top 10 Trends of 2011: 10. Facebook’s Online Marketing Platform The adoption of Facebook’s advertising capabilities and ability to target specific segments …
Top 10 online marketing technology trends for 2011 Read More »
Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).
Pay Per Click advertising is like reconnaissance, especially for companies that are starting their online marketing strategy.