Latino and Hispanic Digital marketing

The Missing Link Found – in the Adobe Marketing Cloud ID Service

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Digital marketers report that they have tremendous difficulty in measuring the results of their marketing efforts. Analytics solutions and attribution analysis tools powered by data scientists are investments that sophisticated enterprises are making to try and gain consumer insights and actionable intelligence. And what makes this effort even more difficult is the connection between devices. …

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Ensighten Expands Into Latin America Through Partnership With Brazil-Based Digital Consultancy, LIMA CONSULTING GROUP

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CUPERTINO, Calif., May 14, 2013 /PRNewswire-iReach/ — Ensighten, innovator of Real-Time(TM) Tag Management Systems and online customer engagement technology that optimizes website performance and digital marketing agility, has established commercial activities in Latin America through a service partnership with Lima Consulting Group, one of the region’s top digital marketing services firm with offices in São Paulo, Brazil and the …

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ExactTarget Identifies the Digital Personas of Consumers

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ExactTarget, a partner with Lima Consulting Group, describes a series of divergent personas that online consumers represent. Accurate communication is key when interacting with customers. to make this connection, you must know your consumer; personalities, preferences, and most importantly, the online role the consumer is most identified with. Below are a number of the more …

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LinkedIn Hyper Growth in Brazil

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This week LinkedIn announced they had reached a new milestone, 100 million professionals worldwide using their service.  Although further proof of the power of social/professional networking online needs no more validation at this point, the infographic they released had one point that jumped out at us: Brazil.  It seems LinkedIn’s growth is being helped along …

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3 Tips for Reaching US Hispanics Online

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It should come as no surprise to anyone working in digital or conventional marketing that Hispanics are an extraordinarily important and growing demographic. How can marketers reach Hispanics effectively? Longtime marketers know that using demographic profiling to generate conversions for your website is good, but using psychographic profiles is better and should be considered when …

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Digital Marketing To Latino Users: Paul Lima Interviewed

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Search Engine Strategies has been part of the search marketing conference landscape for over a decade. With a powerhouse trifecta of outstanding speakers, crowds in the thousands, and a three-day agenda of sessions ranging from über techtastic to super social-chic, it’s clear to see why this summit is labeled must-attend for many industry pros. This year, SES has …

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