Keyword Research

How to use Google Adwords to promote events

By Paul Lima / May 29, 2010

Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).

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5 Best Practices for Multi-lingual Search Engine Optimization

By Paul Lima / March 21, 2010

Multi-lingual SEO projects should start off by thinking about the complete user experiences of your most frequent use paths through the website. You’ll need to review your Analytics, and test these experiences with Pay Per Click advertising.

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