Anyone who has ever been involved in selling something knows that there are so many things that can influence the deal. Experienced sales teams use formal gates and stages to communicate the progress in their pipelines. Ultimately these forecasts are reported to Wall Street. Public companies ask sales teams to not only forecast the size …
— Online travel agencies are leading the charge while airlines lag behind — OREM, Utah, April 15, 2014 /PRNewswire/ — In the second installment of The Return on Marketing Technology research series, Lima Consulting Group and ObservePoint conducted extensive research on the top 140 global travel websites to get a granular look at their digital marketing technology deployments. The research …
Check out our latest video developed to assist Internet Marketers in developing an integrated and cohesive digital marketing strategy. Please let us know you’re feedback, we’re launching a series of theses and would love to hear what you think.
This is a re-print from Yahoo! blog entry and I’ve injected comments throughout. I’ve recently had an opportunity to speak with several Consumer Packaged Goods companies, some large, some small and in just about every case was curious about why the industry at large struggles with the development of digital strategy and implementation when they …
CPG Creative Best Practices Online: Driving Breakthrough and Persuasion Read More »
Day 2 at #SESNY kicked off with a groundbreaking keynote. But wait. Let’s rewind. Earlier this month, I had the pleasure of interviewing Paul Lima of Lima Consulting on the topic of Digital Marketing To Latino Users. The Q&A was an eye-opening peek at the opportunity represented by the growing online Hispanic market, and a serious appeteaser to …
Tips For Targeting Latinos Online: New at #SESNY Read More »
Using Google Adwords to promote events can make a big difference in generating awareness. Here are some tips for how to get the most out of Google’s Adwords. Small business and mid-sized enterprises and even Fortune 500 companies can use these tips to improve their Return on Ad Spend (ROAS).
There are volumes written on this topic, but a lot of our clients have been experimenting with the combination between sending direct marketing pieces such as postcards with their online marketing strategies. There is tremendous interplay between catalogs and postcards and what folks do once they are ready to sit down and consider the offering. …
Online marketers need to keep the basics of marketing at the forefront of their strategy. In B2B professional services companies, there is a pretty standard buying cycle that online marketers can use to address the strategy, tactics and campaigns to accomplish their business objectives. The buying cycle usually consists of 5 steps and with each …
Applying the Buying Cycle for B2B Professional Services to Online Marketing Read More »