Industries

Five Brands That Are Setting The Bar For Customer Experience Innovation

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​ Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays …

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The Higher Up You Go In Your Career, The More Time You’ll Spend Allocating Constrained Resources

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As a young Captain in the Army, I received an unusual assignment to work in the Pentagon as an Army Reservist in the newly created cyber warfare unit.  It was an exciting time and we were supporting the new edge of the battlefield, and learning what it meant to be serving in the digital frontier …

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Lima Consulting Group among fastest growing companies, according to Philadelphia 100

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On October 24, 2012, Lima Consulting Group (LCG), an international digital marketing firm based in Malvern, was named to the prestigious Philadelphia 100 list. The Philadelphia 100 has been the hallmark of entrepreneurial achievement in the greater Philadelphia region since 1988. The project, which is run by the Wharton Small Business Development Center, The Entrepreneurs’ …

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SOPA: A Closer Look

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Seemingly overnight, the Stop Online Piracy Act (SOPA) proposed by the U.S. Senate has rocked the online world.  The controversial bill inspired a 24-hour outage of numerous U.S. websites, including Wikipedia, and has even been criticized by President Barack Obama.  Many of the president’s advisors claim the bill will only make online businesses more vulnerable …

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Should I build an iPad application?

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Look at the analytics.  If you’re users are visiting your existing website via mobile devices you can make a better decision. If you’re using Google Analytics, go to Visitors > Mobile > Mobile Devices. Media companies, Magazine, Subscription based websites and advertisers should consider building iPad applications.  I’ve tried to list out the following benefits. …

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CPG Creative Best Practices Online: Driving Breakthrough and Persuasion

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This is a re-print from Yahoo! blog entry and I’ve injected comments throughout.  I’ve recently had an opportunity to speak with several Consumer Packaged Goods companies, some large, some small and in just about every case was curious about why the industry at large struggles with the development of digital strategy and implementation when they …

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