Why did Microsoft buy Skype?

What did Microsoft really buy in this deal? Code? Nah… The Skype technology code base is similar to a version 1.0 of a microsoft product and is notoriously known for having been riddled with technical inefficiencies.  The Microsoft Lync product has relatively similar features to Skype.  So if Microsoft really wanted better code, I would …

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Are keyword queries getting longer?

Keyword queries are getting longer in the US. We also identified some other useful information about search data, such as the amount of traffic that goes through the Pay Per Click side of Google and the number of unique queries.