Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies …
The New Google SERP Results: Who are the real winners? Read More »
Ask any digital marketing expert, and he or she will likely agree that SEO is vital for the success of your digital marketing efforts. It seems like successful SEO tactics constantly change. Therefore, figuring out the latest trends is crucial to keep your strategies up-to date. Brent Gleeson recently published an article on Forbes …
It is no secret to marketers that mobile traffic will completely surpass organic traffic for most businesses in 2015. Google recently changed their algorithm to be more mobile friendly. Understanding that the algorithm changes will always be directed towards measuring Google user’s experience, Google believes that users want to find more mobile friendly web …
What did Microsoft really buy in this deal? Code? Nah… The Skype technology code base is similar to a version 1.0 of a microsoft product and is notoriously known for having been riddled with technical inefficiencies. The Microsoft Lync product has relatively similar features to Skype. So if Microsoft really wanted better code, I would …
Keyword queries are getting longer in the US. We also identified some other useful information about search data, such as the amount of traffic that goes through the Pay Per Click side of Google and the number of unique queries.