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Why Oracle is entering the digital analytics space 12 years too late

By Paul Lima / April 24, 2017

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  […]

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The New Google SERP Results: Who are the real winners?

By Paul Lima / March 14, 2016

Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]

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Are You Measuring What Matters The Most?

By Paul Lima / April 27, 2015

Accurate measurement is critical to make sense of today’s complex costumer behaviors. Measuring correctly and making decisions based on accurate data can help marketers ensure they use their budgets most efficiently to explore the right areas and increase their ROI. There are a few factors that you should consider before launching a campaign. Google recently published […]

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10 Digital Marketing Trends for 2013

By Paul Lima / December 30, 2012

This blog posting is one of my favorite series, I’ve been posting a list of 10 digital marketing trends in ’11 and ’12. So what’s expected to happen in 2013? Brazil has the FIFA Confederations Cup in preparation for the ’14 World Cup, the US has a fiscal cliff to climb and together with the […]

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Web Analytics for Amateurs: Part 1

By Paul Lima / July 30, 2012

Those who are new to the mysteries of web analytics may ask: What is web traffic analysis?  What are its principal metrics?  How can measuring it help me grow my business? Web analytics is the study of user behavior on a web page.  The Web Analytics Association defines it thus: “Web analytics is the measurement, […]

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ObservePoint’s Founder speaks out about Web Analytics Audit Software

By Paul Lima / June 18, 2012

Interview with: Robert K Seolas, Co-founder and CEO, ObservePoint We recently had an opportunity to interview Robert Seolas, Co-Founder of ObservePoint.  ObservePoint is a partner of Lima Consulting Group and is the software that we use to conduct web audits for Omniture’s SiteCatalyst products, Coremetrics, Google Analytics, and other popular web analytics solutions.   Q: […]

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10 Most Common Web Analytics Mistakes

By Paul Lima / October 5, 2011

So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good […]

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Google Announces Analytics Premium

By Paul Lima / September 30, 2011

Google developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. Here’s a summary of what that covers: Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions Service […]

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Why free web analytics tools aren’t free

By Paul Lima / June 10, 2011

There isn’t a lack of tools currently out on the market to measure the performance of your online properties.  Some of these tools are “free,” such as Google and Yahoo Analytics and there are a variety of excellent nearly free tools such as ClickTale, CrazyEgg, Woopra, Flurry (for mobile apps), and 4Q (for surveys).  Others, […]

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Top 10 online marketing technology trends for 2011

By Paul Lima / January 1, 2011

As the year comes to a close, and a new one begins, I reflect on the typical questions and trends I’ve seen and think about how best to advise our clients for 2011. Top 10 Trends of 2011: 10.  Facebook’s Online Marketing Platform The adoption of Facebook’s advertising capabilities and ability to target specific segments […]

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