Google Analytics
Why Oracle is entering the digital analytics space 12 years too late
On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform. It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability. A marketing cloud platform needs a digital analytics collection capability to be complete. […]
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The New Google SERP Results: Who are the real winners?
Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]
Read MoreAre You Measuring What Matters The Most?
Accurate measurement is critical to make sense of today’s complex costumer behaviors. Measuring correctly and making decisions based on accurate data can help marketers ensure they use their budgets most efficiently to explore the right areas and increase their ROI. There are a few factors that you should consider before launching a campaign. Google recently published […]
Read MoreWeb Analytics for Amateurs: Part 1
Those who are new to the mysteries of web analytics may ask: What is web traffic analysis? What are its principal metrics? How can measuring it help me grow my business? Web analytics is the study of user behavior on a web page. The Web Analytics Association defines it thus: “Web analytics is the measurement, […]
Read MoreGoogle Announces Analytics Premium
Google developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. Here’s a summary of what that covers: Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions Service […]
Read MoreWhy free web analytics tools aren’t free
There isn’t a lack of tools currently out on the market to measure the performance of your online properties. Some of these tools are “free,” such as Google and Yahoo Analytics and there are a variety of excellent nearly free tools such as ClickTale, CrazyEgg, Woopra, Flurry (for mobile apps), and 4Q (for surveys). Others, […]
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