Google Analytics

Digital Marketing Cloud Providers from Adobe, IBM, Oracle, Google, Salesforce and others

Why Oracle is entering the digital analytics space 12 years too late

On March 10th 2017, Oracle announced that they will acquire the WebtrendsTM Infinity big data platform.  It’s been a missing link in their Digital Marketing Cloud and in my opinion, it finally gives the Oracle Marketing Cloud a digital analytics collection capability.  A marketing cloud platform needs a digital analytics collection capability to be complete.  …

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ObservePoint’s Founder speaks out about Web Analytics Audit Software

Interview with: Robert K Seolas, Co-founder and CEO, ObservePoint We recently had an opportunity to interview Robert Seolas, Co-Founder of ObservePoint.  ObservePoint is a partner of Lima Consulting Group and is the software that we use to conduct web audits for Omniture’s SiteCatalyst products, Coremetrics, Google Analytics, and other popular web analytics solutions.   Q: …

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Google Announces Analytics Premium

Google developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. Here’s a summary of what that covers: Extra processing power – increased data collection, more custom variables and downloadable, unsampled reports Advanced analysis – attribution modeling tools that allow you to test different models for assigning credit to conversions Service …

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