This blog posting is one of my favorite series, I’ve been posting a list of 10 digital marketing trends in ’11 and ’12. So what’s expected to happen in 2013? Brazil has the FIFA Confederations Cup in preparation for the ’14 World Cup, the US has a fiscal cliff to climb and together with the …
Interview with: Robert K Seolas, Co-founder and CEO, ObservePoint We recently had an opportunity to interview Robert Seolas, Co-Founder of ObservePoint. ObservePoint is a partner of Lima Consulting Group and is the software that we use to conduct web audits for Omniture’s SiteCatalyst products, Coremetrics, Google Analytics, and other popular web analytics solutions. Q: …
ObservePoint’s Founder speaks out about Web Analytics Audit Software Read More »
So you want to know the most frequent questions I get about web analytics and online marketing? I’ve tried to present them here and answer a few of them so maybe I can save you, my clients and future prospects some time so we can get onto executing profitable campaigns. 1) Free analytics are good …
Look at the analytics. If you’re users are visiting your existing website via mobile devices you can make a better decision. If you’re using Google Analytics, go to Visitors > Mobile > Mobile Devices. Media companies, Magazine, Subscription based websites and advertisers should consider building iPad applications. I’ve tried to list out the following benefits. …